Personal Branding & Digital Footprint Enhancement
Budget: $25 – $50 AUD
Executive Personal Brand, LinkedIn, PR & Online Reputation Management
Overview
I am the Founder and Managing Director of a growing Australian property development company specialising in land lease communities and retirement living. I am looking for an experienced Personal Brand and Online Reputation Specialist to completely overhaul my online presence.
This is not simply a social media management role.
I need someone capable of researching, writing, publishing and strategically managing my professional image across multiple platforms while building credibility and authority within the Australian property, retirement living and investment sectors.
This is expected to become an ongoing relationship if the successful freelancer performs well.
⸻
Scope of Work
1. Personal Brand Audit
Conduct a complete audit of my online presence including:
* Google search results
* LinkedIn
* Facebook
* Company profiles
* News articles
* Blogs
* Industry websites
* Images
* Search engine visibility
Provide recommendations for improving my digital footprint.
⸻
2. LinkedIn Optimisation
Rewrite my LinkedIn profile from the ground up.
This includes:
* Executive headline
* Professional summary
* Detailed employment history
* Company descriptions
* Career achievements
* Property development experience
* Investment experience
* Board and leadership profile
* SEO keyword optimisation
* Featured content
* Recommendations strategy
The final profile should read like that of a CEO leading a major Australian property company.
⸻
3. Executive Personal Branding
Develop a consistent personal brand including:
* Biography
* Executive profile
* Short bio
* Medium bio
* Long bio
* Professional messaging
* Personal brand positioning
* Key themes and talking points
⸻
4. Content Creation
Create original professional content including:
* LinkedIn articles
* LinkedIn posts
* Company updates
* Industry commentary
* Property investment insights
* Retirement living insights
* Development updates
* Press releases
* News announcements
I want enough professionally written content to establish authority and maintain a regular posting schedule.
⸻
5. Company Branding
Develop professional content for my company that can be published across:
* LinkedIn
* Facebook
* Company website
* Media releases
* Industry publications
⸻
6. Online Reputation Management
Review my online presence and recommend ethical strategies to:
* Push positive content higher in Google search results.
* Reduce the visibility of outdated or inaccurate information through legitimate SEO and content publishing.
* Build a stronger professional digital footprint.
* Improve search results relating to my name and company.
I am not seeking fake reviews, spam, or unethical techniques.
⸻
Deliverables
* Completely rewritten LinkedIn profile
* Executive biography
* Personal branding guide
* Content calendar
* 30 LinkedIn posts
* 10 long-form LinkedIn articles
* 10 professional media releases
* Company profile
* Online reputation strategy
* SEO recommendations
* Ongoing monthly content plan
Overview
I am the Founder and Managing Director of a growing Australian property development company specialising in land lease communities and retirement living. I am looking for an experienced Personal Brand and Online Reputation Specialist to completely overhaul my online presence.
This is not simply a social media management role.
I need someone capable of researching, writing, publishing and strategically managing my professional image across multiple platforms while building credibility and authority within the Australian property, retirement living and investment sectors.
This is expected to become an ongoing relationship if the successful freelancer performs well.
⸻
Scope of Work
1. Personal Brand Audit
Conduct a complete audit of my online presence including:
* Google search results
* Company profiles
* News articles
* Blogs
* Industry websites
* Images
* Search engine visibility
Provide recommendations for improving my digital footprint.
⸻
2. LinkedIn Optimisation
Rewrite my LinkedIn profile from the ground up.
This includes:
* Executive headline
* Professional summary
* Detailed employment history
* Company descriptions
* Career achievements
* Property development experience
* Investment experience
* Board and leadership profile
* SEO keyword optimisation
* Featured content
* Recommendations strategy
The final profile should read like that of a CEO leading a major Australian property company.
⸻
3. Executive Personal Branding
Develop a consistent personal brand including:
* Biography
* Executive profile
* Short bio
* Medium bio
* Long bio
* Professional messaging
* Personal brand positioning
* Key themes and talking points
⸻
4. Content Creation
Create original professional content including:
* LinkedIn articles
* LinkedIn posts
* Company updates
* Industry commentary
* Property investment insights
* Retirement living insights
* Development updates
* Press releases
* News announcements
I want enough professionally written content to establish authority and maintain a regular posting schedule.
⸻
5. Company Branding
Develop professional content for my company that can be published across:
* Company website
* Media releases
* Industry publications
⸻
6. Online Reputation Management
Review my online presence and recommend ethical strategies to:
* Push positive content higher in Google search results.
* Reduce the visibility of outdated or inaccurate information through legitimate SEO and content publishing.
* Build a stronger professional digital footprint.
* Improve search results relating to my name and company.
I am not seeking fake reviews, spam, or unethical techniques.
⸻
Deliverables
* Completely rewritten LinkedIn profile
* Executive biography
* Personal branding guide
* Content calendar
* 30 LinkedIn posts
* 10 long-form LinkedIn articles
* 10 professional media releases
* Company profile
* Online reputation strategy
* SEO recommendations
* Ongoing monthly content plan