Perfecting Your Fitness Social Media
Budget: $15 – $25 USD
Social Media Marketing & Day-to-Day Support
About us
We are a young and fast growing chain of gyms/fitness studios operating in the eastern Switzerland. We’re scaling membership, opening new locations, and building a recognizable performance-driven brand.
Objective
Grow awareness, engagement, and memberships via high-quality GERMAN-language social content, paid social, and on-the-ground support that reflects real gym life (classes, coaches, member transformations, events, openings).
Must-have qualifications
Proven experience in the fitness industry—especially with gyms/fitness clubs (provide case studies + references).
Native or C2 German copywriting (DE or DE-CH tone as needed). Flawless spelling/grammar.
Strong short-form video skills (vertical/Reels/TikTok), photography, and light motion graphics.
Hands-on with Meta Business Suite, Instagram, TikTok; basic analytics and reporting.
Comfortable coordinating with club managers/front desk to source content and respond to DMs.
Scope of work (monthly)
Strategy & Planning
Define content pillars (e.g., Training tips, Classes, Coaches, Member wins, Facility/equipment, Offers, Community/events).
Build a monthly content calendar with post copy in German, asset plan, hashtags, and posting schedule.
Content Production
Asset creation together with the owner: ~12–16 feed posts, 8–12 Stories/week, 2–4 Reels/week (mix of brand, UGC, testimonials).
Copywriting in German (hooks, CTAs, captions), basic design templates, subtitles.
Publishing & Community
Scheduling and publishing across IG/FB (+ TikTok optional).
Community management: replies to comments/DMs within 24h, escalation of service issues to clubs.
UGC sourcing and rights clearance.
Paid Social (optional add-on)
Always-on local lead campaigns (trial pass/Day Pass), membership promos, and opening events.
Budget planning, setup, A/B creative tests, weekly optimization, and lead routing.
Reporting
Monthly dashboard with KPIs, insights, next-month actions. Lightweight weekly check-in.
KPIs (track per location where possible)
Reach, saves, profile visits, website clicks
Reel views & completion rate; Story link taps
Lead form submissions / cost per lead (if paid)
Trial → membership conversion (coord. with sales)
Response time to DMs/comments
Ways of working
Single point of contact with the owner; Slack/WhatsApp for ops.
Shared asset library (Drive/Dropbox/Notion).
Brand guide + do/don’t list provided; you’ll maintain a reusable template kit (Canva/Adobe).
Deliverables (per month)
1 content calendar (German) + asset list
12–16 posts, 8–12 Stories/wk, 2–4 Reels/wk
Community management log
Monthly performance report (with learnings + next steps)
(If paid) Campaign setup + weekly optimization notes
Proposal requirements
Please submit:
3 fitness/gym case studies (before/after metrics, samples, dates).
German copy samples: 5 captions for Reels; 3 Story sequences.
60-second diagnostic video: what you’d do in the first 30 days for a multi-location gym.
Team roles and production gear list.
Pricing: monthly retainer (organic + community), content day rate, and paid ads mgmt. fee (if offered).
30/60/90-day plan (expected)
Day 1–30: Brand audit, content pillars, starter calendar, first capture day, launch posting cadence, baseline metrics.
Day 31–60: Add member stories & coach spotlights; start A/B hooks; first paid test for leads (if in scope).
Day 61–90: Scale top formats, refine lead funnel (form → tour → sign-up), local event toolkits for openings.
About us
We are a young and fast growing chain of gyms/fitness studios operating in the eastern Switzerland. We’re scaling membership, opening new locations, and building a recognizable performance-driven brand.
Objective
Grow awareness, engagement, and memberships via high-quality GERMAN-language social content, paid social, and on-the-ground support that reflects real gym life (classes, coaches, member transformations, events, openings).
Must-have qualifications
Proven experience in the fitness industry—especially with gyms/fitness clubs (provide case studies + references).
Native or C2 German copywriting (DE or DE-CH tone as needed). Flawless spelling/grammar.
Strong short-form video skills (vertical/Reels/TikTok), photography, and light motion graphics.
Hands-on with Meta Business Suite, Instagram, TikTok; basic analytics and reporting.
Comfortable coordinating with club managers/front desk to source content and respond to DMs.
Scope of work (monthly)
Strategy & Planning
Define content pillars (e.g., Training tips, Classes, Coaches, Member wins, Facility/equipment, Offers, Community/events).
Build a monthly content calendar with post copy in German, asset plan, hashtags, and posting schedule.
Content Production
Asset creation together with the owner: ~12–16 feed posts, 8–12 Stories/week, 2–4 Reels/week (mix of brand, UGC, testimonials).
Copywriting in German (hooks, CTAs, captions), basic design templates, subtitles.
Publishing & Community
Scheduling and publishing across IG/FB (+ TikTok optional).
Community management: replies to comments/DMs within 24h, escalation of service issues to clubs.
UGC sourcing and rights clearance.
Paid Social (optional add-on)
Always-on local lead campaigns (trial pass/Day Pass), membership promos, and opening events.
Budget planning, setup, A/B creative tests, weekly optimization, and lead routing.
Reporting
Monthly dashboard with KPIs, insights, next-month actions. Lightweight weekly check-in.
KPIs (track per location where possible)
Reach, saves, profile visits, website clicks
Reel views & completion rate; Story link taps
Lead form submissions / cost per lead (if paid)
Trial → membership conversion (coord. with sales)
Response time to DMs/comments
Ways of working
Single point of contact with the owner; Slack/WhatsApp for ops.
Shared asset library (Drive/Dropbox/Notion).
Brand guide + do/don’t list provided; you’ll maintain a reusable template kit (Canva/Adobe).
Deliverables (per month)
1 content calendar (German) + asset list
12–16 posts, 8–12 Stories/wk, 2–4 Reels/wk
Community management log
Monthly performance report (with learnings + next steps)
(If paid) Campaign setup + weekly optimization notes
Proposal requirements
Please submit:
3 fitness/gym case studies (before/after metrics, samples, dates).
German copy samples: 5 captions for Reels; 3 Story sequences.
60-second diagnostic video: what you’d do in the first 30 days for a multi-location gym.
Team roles and production gear list.
Pricing: monthly retainer (organic + community), content day rate, and paid ads mgmt. fee (if offered).
30/60/90-day plan (expected)
Day 1–30: Brand audit, content pillars, starter calendar, first capture day, launch posting cadence, baseline metrics.
Day 31–60: Add member stories & coach spotlights; start A/B hooks; first paid test for leads (if in scope).
Day 61–90: Scale top formats, refine lead funnel (form → tour → sign-up), local event toolkits for openings.