Non-Fiction Book Promotion

I'm looking for an experienced social media marketer to promote my non-fiction book to the general public.

Key Requirements:
- Create engaging social media content
- Develop and manage targeted ad campaigns
- Collaborate with influencers
- Track and report on campaign performance

Ideal Skills and Experience:
- Proven track record in book promotion
- Strong understanding of social media platforms
- Excellent copywriting and design skills
- Ability to analyze metrics and adjust strategies

Please provide examples of previous work and a strategy outline.