3-Month Social Funnel Campaign
Budget: $10 – $30 USD
For my upcoming submission I must present a complete, three-month, full-funnel social media campaign for Nasher Miles. The brief blends academic rigour with real-world practicality, so every element has to be both data-driven and pitch-ready.
Scope of work
• First, I need an objective audit of Nasher Miles’ current Instagram, Facebook and LinkedIn presence—what works, what’s missing and quick-win optimisation ideas backed by metrics.
• Building on that, craft one unifying “big idea” that can stretch from top-of-funnel awareness all the way to purchase, showing clearly how each audience touch-point ladders up to the goal.
• Plot a detailed 30-day content calendar: static posts, Reels, Stories and LinkedIn updates with ready-to-publish copy, hashtags and CTAs. All assets must be sized correctly for each platform.
• Design the supporting creatives—source imagery, layout, headline, body copy—supplied as editable files (PSD, AI, or Canva) plus export-ready JPEG/MP4 versions.
• Map two paid campaigns inside Meta Ads Manager and LinkedIn Campaign Manager: one objective set to Awareness, the other to Conversions. Include audience logic, placements, creative mock-ups, KPIs and a rational budget split across the three months.
• Produce one Instagram Reel (≈30 s) and one short explainer video (≤60 s) that introduce the concept and show how the funnel flows. Voice-over or on-screen text is fine as long as the narrative is clear.
Deliverables
1. Google Slides deck (exportable to PDF) covering audit insights, strategy, funnel map, content calendar and paid media plan.
2. Folder with all creative assets organised by platform and format.
3. Two finished videos in MP4 plus raw project files.
Acceptance criteria
• All recommendations grounded in metrics and best-practice benchmarks.
• Visual identity stays true to existing Nasher Miles guidelines (logo, colour palette, brand voice).
• Slides are client-ready: concise, visually balanced and proof-read.
• Campaign structure can be imported directly into Ads Manager without major re-work.
Tools you find useful—Meta Business Suite, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, Canva, Adobe Creative Cloud—are all welcome as long as the final output meets the above standards.
If you can combine strategic clarity with scroll-stopping creativity, this project should be straightforward and rewarding.
Scope of work
• First, I need an objective audit of Nasher Miles’ current Instagram, Facebook and LinkedIn presence—what works, what’s missing and quick-win optimisation ideas backed by metrics.
• Building on that, craft one unifying “big idea” that can stretch from top-of-funnel awareness all the way to purchase, showing clearly how each audience touch-point ladders up to the goal.
• Plot a detailed 30-day content calendar: static posts, Reels, Stories and LinkedIn updates with ready-to-publish copy, hashtags and CTAs. All assets must be sized correctly for each platform.
• Design the supporting creatives—source imagery, layout, headline, body copy—supplied as editable files (PSD, AI, or Canva) plus export-ready JPEG/MP4 versions.
• Map two paid campaigns inside Meta Ads Manager and LinkedIn Campaign Manager: one objective set to Awareness, the other to Conversions. Include audience logic, placements, creative mock-ups, KPIs and a rational budget split across the three months.
• Produce one Instagram Reel (≈30 s) and one short explainer video (≤60 s) that introduce the concept and show how the funnel flows. Voice-over or on-screen text is fine as long as the narrative is clear.
Deliverables
1. Google Slides deck (exportable to PDF) covering audit insights, strategy, funnel map, content calendar and paid media plan.
2. Folder with all creative assets organised by platform and format.
3. Two finished videos in MP4 plus raw project files.
Acceptance criteria
• All recommendations grounded in metrics and best-practice benchmarks.
• Visual identity stays true to existing Nasher Miles guidelines (logo, colour palette, brand voice).
• Slides are client-ready: concise, visually balanced and proof-read.
• Campaign structure can be imported directly into Ads Manager without major re-work.
Tools you find useful—Meta Business Suite, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, Canva, Adobe Creative Cloud—are all welcome as long as the final output meets the above standards.
If you can combine strategic clarity with scroll-stopping creativity, this project should be straightforward and rewarding.