Merchandise Launch Sales Campaign
Budget: $15 – $25 USD
I’m gearing up to release a new line of merch for the legal industry and my single, clear-cut objective is to move product from day one. To make that happen, I want a two-pronged marketing push built around social media and email marketing.
Here’s what I have in mind:
Social Media
• Craft attention-grabbing promotional posts for Instagram, TikTok, Facebook, and Twitter that highlight product benefits, limited-time offers, and clear calls to action.
• Map out a content calendar that counts down to launch, ramps up on launch day, and sustains momentum afterward.
• Optimize each post with platform-specific copy, visuals, and hashtags, then track performance so we can double down on what converts.
Email Marketing
• Develop a pre-launch teaser sequence, a launch-day blast, and a follow-up series that nudges anyone who clicked but didn’t buy.
• Segment my list to speak differently to past buyers versus new subscribers, using tools like Mailchimp or Klaviyo—whichever you prefer.
• Provide eye-catching subject lines, concise copy, and strong product imagery to keep open and click-through rates high.
Deliverables
1. 30-day social media content calendar with ready-to-post creative (imagery or short-form video) and captions.
2. Full email sequence: copy, subject lines, recommended send dates, and basic design direction.
3. A brief performance-tracking framework so I can monitor sales attributed to each channel.
If this sounds like your wheelhouse, let’s talk timing and any assets you’ll need from me so we can hit the ground running.
Here’s what I have in mind:
Social Media
• Craft attention-grabbing promotional posts for Instagram, TikTok, Facebook, and Twitter that highlight product benefits, limited-time offers, and clear calls to action.
• Map out a content calendar that counts down to launch, ramps up on launch day, and sustains momentum afterward.
• Optimize each post with platform-specific copy, visuals, and hashtags, then track performance so we can double down on what converts.
Email Marketing
• Develop a pre-launch teaser sequence, a launch-day blast, and a follow-up series that nudges anyone who clicked but didn’t buy.
• Segment my list to speak differently to past buyers versus new subscribers, using tools like Mailchimp or Klaviyo—whichever you prefer.
• Provide eye-catching subject lines, concise copy, and strong product imagery to keep open and click-through rates high.
Deliverables
1. 30-day social media content calendar with ready-to-post creative (imagery or short-form video) and captions.
2. Full email sequence: copy, subject lines, recommended send dates, and basic design direction.
3. A brief performance-tracking framework so I can monitor sales attributed to each channel.
If this sounds like your wheelhouse, let’s talk timing and any assets you’ll need from me so we can hit the ground running.