Luxury Intermediate Pilates Class Creation
Budget: $250 – $750 USD
Project Description – Content Creator & Instagram Manager (Luxury Wellness Brand)
We are looking for a talented content creator & Instagram manager to help us build and manage the social media presence of our premium wellness brand, AMAR.
AMAR is a high-end boutique fitness and lifestyle studio based in Lausanne, combining Lagree training, architectural design, and a curated lifestyle experience. We position ourselves at the intersection of fitness, fashion, and art direction, with a strong focus on aesthetics, storytelling, and brand experience.
Our visual identity is minimal, refined, and editorial. Think “marble meets muscle” — soft neutral tones, deep green accents, sculptural bodies, and elegant, design-led interiors. The goal is to create a world that feels both powerful and artistic, not typical fitness content.
We take inspiration from brands such as:
• Saint Roch Paris
• Peaq (Dubai)
• Premium boutique fitness and fashion brands
Scope of work:
• Create Instagram content (Reels, posts, stories)
• Maintain a cohesive, premium feed
• Follow and apply brand guidelines (Figma files will be provided)
• Plan and schedule content
• Support launch phase and ongoing campaigns
• Propose creative ideas aligned with our brand vision
Profile we are looking for:
• Strong visual eye and understanding of luxury aesthetics
• Experience with Instagram content (especially Reels)
• Ability to work with references and structured brand guidelines
• Creative, proactive, and detail-oriented
• Experience in fitness, wellness, or fashion is a plus
We are not looking for generic social media content — we are building a distinct, premium brand universe, and we need someone who understands how to translate that into impactful visuals.
We are looking for a talented content creator & Instagram manager to help us build and manage the social media presence of our premium wellness brand, AMAR.
AMAR is a high-end boutique fitness and lifestyle studio based in Lausanne, combining Lagree training, architectural design, and a curated lifestyle experience. We position ourselves at the intersection of fitness, fashion, and art direction, with a strong focus on aesthetics, storytelling, and brand experience.
Our visual identity is minimal, refined, and editorial. Think “marble meets muscle” — soft neutral tones, deep green accents, sculptural bodies, and elegant, design-led interiors. The goal is to create a world that feels both powerful and artistic, not typical fitness content.
We take inspiration from brands such as:
• Saint Roch Paris
• Peaq (Dubai)
• Premium boutique fitness and fashion brands
Scope of work:
• Create Instagram content (Reels, posts, stories)
• Maintain a cohesive, premium feed
• Follow and apply brand guidelines (Figma files will be provided)
• Plan and schedule content
• Support launch phase and ongoing campaigns
• Propose creative ideas aligned with our brand vision
Profile we are looking for:
• Strong visual eye and understanding of luxury aesthetics
• Experience with Instagram content (especially Reels)
• Ability to work with references and structured brand guidelines
• Creative, proactive, and detail-oriented
• Experience in fitness, wellness, or fashion is a plus
We are not looking for generic social media content — we are building a distinct, premium brand universe, and we need someone who understands how to translate that into impactful visuals.