Lifestyle Brand PR & Social
Budget: ₹75,000 – ₹150,000 INR
I run a growing lifestyle label in Noida and need a hands-on PR and marketing partner who can seamlessly blend content, community, and on-ground experiences.
Your primary playground will be Instagram. I’m looking for thumb-stopping visuals, well-paced Reels, and captions that sound human, not corporate. Tracking insights, tweaking the calendar, nurturing comments and DMs, and making the grid feel like an extension of our store should come naturally to you.
Beyond the screen, I want to meet my audience where they already gather. That means identifying and locking in event partnerships—think curated pop-ups, design fairs, wellness weekends, or any space where style-conscious shoppers hang out. You’ll handle outreach, negotiation, and all behind-the-scenes logistics so the brand shows up polished and on-message.
Finally, help me turn followers into loyalists with regular customer-engagement workshops. Whether it’s an intimate styling session, a hands-on DIY class, or a panel with local creatives, you’ll ideate the format, plan the flow, source speakers or materials, promote it on Instagram, and run the day smoothly.
Ideal fit: someone already plugged into Noida’s lifestyle and events circuit, fluent in Canva/Photoshop, Meta Business Suite, and basic analytics. If you can shoot or edit quick video snippets yourself, that’s a bonus.
Acceptance criteria
• A 30-day Instagram content calendar delivered before each month begins
• At least one confirmed event partnership every quarter, with full post-event recap
• One customer-engagement workshop executed each month, including attendee feedback summary
If you can own these three pillars—Instagram, event partnerships, and engaging workshops—let’s talk.
Your primary playground will be Instagram. I’m looking for thumb-stopping visuals, well-paced Reels, and captions that sound human, not corporate. Tracking insights, tweaking the calendar, nurturing comments and DMs, and making the grid feel like an extension of our store should come naturally to you.
Beyond the screen, I want to meet my audience where they already gather. That means identifying and locking in event partnerships—think curated pop-ups, design fairs, wellness weekends, or any space where style-conscious shoppers hang out. You’ll handle outreach, negotiation, and all behind-the-scenes logistics so the brand shows up polished and on-message.
Finally, help me turn followers into loyalists with regular customer-engagement workshops. Whether it’s an intimate styling session, a hands-on DIY class, or a panel with local creatives, you’ll ideate the format, plan the flow, source speakers or materials, promote it on Instagram, and run the day smoothly.
Ideal fit: someone already plugged into Noida’s lifestyle and events circuit, fluent in Canva/Photoshop, Meta Business Suite, and basic analytics. If you can shoot or edit quick video snippets yourself, that’s a bonus.
Acceptance criteria
• A 30-day Instagram content calendar delivered before each month begins
• At least one confirmed event partnership every quarter, with full post-event recap
• One customer-engagement workshop executed each month, including attendee feedback summary
If you can own these three pillars—Instagram, event partnerships, and engaging workshops—let’s talk.