Lead Generation Ad Campaign Setup
Budget: ₹750 – ₹1,250 INR
I’m ready to launch fresh Facebook and Google ad campaigns focused purely on one thing—generating qualified leads. I already have an offer and landing pages in place; what I need now is a specialist who can translate that into high-performing ads across both platforms.
Here’s how I see the engagement:
• Campaign architecture: build out audiences, ad groups, and budget allocations on Facebook Ads Manager and Google Ads.
• Creative & copy: craft persuasive headlines, text, and image/video assets that speak directly to my target prospects.
• Tracking: set up pixel, Google Tag Manager, and conversion actions so every lead is recorded accurately in real time.
• Optimisation: monitor performance daily, run A/B tests, and adjust bids, placements, and creatives to drive cost-per-lead down over the first weeks.
• Reporting: deliver concise weekly summaries highlighting key metrics, what’s been tested, and next steps.
Acceptance criteria
– Campaigns live on both platforms, approved, and spending.
– Conversion tracking verifies at least one test lead in each channel.
– A first report sent within seven days of launch outlining results and optimisations.
When you apply, focus on your experience running lead-gen campaigns—links to live dashboards or anonymised screenshots are welcome. If you’ve scaled similar funnels before, I’d love to hear the numbers.
Here’s how I see the engagement:
• Campaign architecture: build out audiences, ad groups, and budget allocations on Facebook Ads Manager and Google Ads.
• Creative & copy: craft persuasive headlines, text, and image/video assets that speak directly to my target prospects.
• Tracking: set up pixel, Google Tag Manager, and conversion actions so every lead is recorded accurately in real time.
• Optimisation: monitor performance daily, run A/B tests, and adjust bids, placements, and creatives to drive cost-per-lead down over the first weeks.
• Reporting: deliver concise weekly summaries highlighting key metrics, what’s been tested, and next steps.
Acceptance criteria
– Campaigns live on both platforms, approved, and spending.
– Conversion tracking verifies at least one test lead in each channel.
– A first report sent within seven days of launch outlining results and optimisations.
When you apply, focus on your experience running lead-gen campaigns—links to live dashboards or anonymised screenshots are welcome. If you’ve scaled similar funnels before, I’d love to hear the numbers.