Lead Generation Campaign Blueprint
Budget: $15 – $25 USD
I’m running a contest to uncover the strongest end-to-end marketing campaign blueprint that will drive measurable leads and sales from the general public while maintaining a formal, professional tone.
What I need from each entry
• Project overview that frames the business challenge and the opportunity.
• Clearly stated goals and objectives (SMART format) focused on lead or sales growth.
• Audience profile of the general public, including key segments and insights that inform messaging.
• Core message platform and tone guidelines that stay formal yet engaging.
• Creative concept explained through copy hooks plus three visual mock-ups (e.g., hero banner, email header, social ad).
• Channel strategy covering online, offline, and any hybrid touchpoints, with rationale for each.
• Asset list and deliverables matrix mapping every asset to the stage of the funnel.
• Budget allocation showing how the overall spend would be distributed across channels and production.
• Timeline/Gantt chart from kickoff through launch, highlighting dependencies and milestones.
• Stakeholder map and approval flow to keep the project on track.
• KPI framework and reporting cadence to prove lead and sales impact.
File formats
• Main document: PDF plus an editable source file (Word, PowerPoint, or Google Docs).
• Visual mock-ups: PNG or JPG, layered source files welcome (PSD/AI).
• Optional: a short Loom or voice-over video walkthrough (max 3 min) if you’d like to explain nuances.
Judging criteria
Strategic clarity, creativity that still feels professional, completeness of the deliverable set, realistic budgeting/timelines, and a clear path to lead or sales conversion.
I will provide feedback midway so you can refine before final submission. The winning blueprint will become the foundation of our upcoming launch, and I’m excited to see how you transform this brief into a compelling, actionable plan.
What I need from each entry
• Project overview that frames the business challenge and the opportunity.
• Clearly stated goals and objectives (SMART format) focused on lead or sales growth.
• Audience profile of the general public, including key segments and insights that inform messaging.
• Core message platform and tone guidelines that stay formal yet engaging.
• Creative concept explained through copy hooks plus three visual mock-ups (e.g., hero banner, email header, social ad).
• Channel strategy covering online, offline, and any hybrid touchpoints, with rationale for each.
• Asset list and deliverables matrix mapping every asset to the stage of the funnel.
• Budget allocation showing how the overall spend would be distributed across channels and production.
• Timeline/Gantt chart from kickoff through launch, highlighting dependencies and milestones.
• Stakeholder map and approval flow to keep the project on track.
• KPI framework and reporting cadence to prove lead and sales impact.
File formats
• Main document: PDF plus an editable source file (Word, PowerPoint, or Google Docs).
• Visual mock-ups: PNG or JPG, layered source files welcome (PSD/AI).
• Optional: a short Loom or voice-over video walkthrough (max 3 min) if you’d like to explain nuances.
Judging criteria
Strategic clarity, creativity that still feels professional, completeness of the deliverable set, realistic budgeting/timelines, and a clear path to lead or sales conversion.
I will provide feedback midway so you can refine before final submission. The winning blueprint will become the foundation of our upcoming launch, and I’m excited to see how you transform this brief into a compelling, actionable plan.