Lead Gen Campaign: Hair Clinic
Budget: £250 – £750 GBP
My clinic is ready to scale its reach and I need an end-to-end marketing push that turns interest into well-qualified consultations. The single metric that matters is the number of new leads—both men and women who are actively searching for solutions to hair loss.
Here’s what the work looks like from my side:
• Strategy & set-up: craft an integrated plan that combines paid social (Facebook, Instagram, TikTok if useful) with search engine campaigns on Google. Messaging should speak confidently to male and female concerns without leaning too heavily on one gender.
• Creative & copy: design thumb-stopping social ads and responsive search ads that drive clicks to a dedicated landing page (I can supply brand assets; fresh angles and copy come from you).
• Tracking & optimisation: install the necessary pixels, configure conversion goals, and adjust bids, audiences, and creative based on performance data to lower cost-per-lead over the life of the campaign.
• Reporting: a concise weekly report that shows spend, impressions, clicks, cost-per-lead, and practical next-step recommendations.
Acceptance criteria: at least 30 qualified consultation enquiries in the first month, with transparent analytics so I can see exactly where each lead originated.
If you have a proven record of profitable social and search campaigns in the health or aesthetic space, this should be a straightforward collaboration.
Here’s what the work looks like from my side:
• Strategy & set-up: craft an integrated plan that combines paid social (Facebook, Instagram, TikTok if useful) with search engine campaigns on Google. Messaging should speak confidently to male and female concerns without leaning too heavily on one gender.
• Creative & copy: design thumb-stopping social ads and responsive search ads that drive clicks to a dedicated landing page (I can supply brand assets; fresh angles and copy come from you).
• Tracking & optimisation: install the necessary pixels, configure conversion goals, and adjust bids, audiences, and creative based on performance data to lower cost-per-lead over the life of the campaign.
• Reporting: a concise weekly report that shows spend, impressions, clicks, cost-per-lead, and practical next-step recommendations.
Acceptance criteria: at least 30 qualified consultation enquiries in the first month, with transparent analytics so I can see exactly where each lead originated.
If you have a proven record of profitable social and search campaigns in the health or aesthetic space, this should be a straightforward collaboration.