Jewelry Brand, perfekt Social Media Launch

Job ID: 40002496

Budget: €18 – €36 EUR

Our fashion jewelry label is about to step into the spotlight, and we’re looking for a creative partner to build our entire social media presence from the ground up. There are currently no public accounts, so you will be creating everything from scratch—branding, voice, visual style, and posting rhythm. Build a feminine identity that our customers can immediately connect with.
Instagram and TikTok will be our main platforms. High-quality product posts perform best with our audience, so crisp photos, short-form videos, and aesthetic Reels should form the foundation of the feed. Lifestyle shots that tell the story behind each piece are welcome, but the star is always the jewelry itself.
Here’s how I imagine the workflow: once we align on a style direction, you produce the visuals, create a content calendar several days in advance, schedule the posts, and keep the grid (and TikTok feed) consistent and on-brand. Consistency matters more than speed—there’s no strict deadline. Quality and a unified look come first.
What I expect from you:
• Set up and optimize the Instagram and TikTok Shop accounts
• Create a visual mood board or mini style guide to define colors, fonts, and tone
• Produce ongoing photo and video content—both studio and lifestyle
• Maintain a content calendar that is always scheduled at least three days ahead
• Provide regular performance insights so we can refine the strategy together
If you enjoy crafting scroll-stopping feeds, telling stories through product-focused visuals, and handling everything from shooting to scheduling, then let’s work together and turn this new label into a recognizable online brand.