Jewellery Brand Launch Strategy
Budget: $250 – $750 AUD
Irubi Designs will debut online in January 2026, fusing South African and Indian artistry into contemporary jewellery. Over the coming months I want to transform our social presence—mainly Instagram and Facebook, with a growing TikTok channel—into a space that radiates the brand’s story, showcases hero pieces, and sparks user-generated excitement well before launch.
Your brief is to map out and run a social media campaign whose core objective is brand awareness. Product spotlights and community-driven content should sit at the heart of the plan; behind-the-scenes material can remain supplemental. I’ll supply brand guidelines, photography, and any cultural references you need, and you’ll shape them into scroll-stopping posts, reels, and short-form videos, scheduled for steady momentum through our January launch.
Deliverables I expect:
• A platform-specific strategy (Instagram, Facebook, TikTok) outlining positioning, voice, and visual approach.
• A 3-month content calendar with post concepts, suggested formats, and caption hooks.
• Asset briefs for each shoot or design need so my creative team can produce content efficiently.
• Community engagement tactics and UGC prompts to encourage customers to share their own looks.
• Weekly analytics summaries and optimisation suggestions as the campaign rolls out.
Success will be measured by follower growth, reach, and the volume/quality of tagged user content in the lead-up to January 2026. If this sounds like a project you can own end-to-end—creative concepts, scheduling, light editing, and performance tracking—I’m ready to get started right away.
Your brief is to map out and run a social media campaign whose core objective is brand awareness. Product spotlights and community-driven content should sit at the heart of the plan; behind-the-scenes material can remain supplemental. I’ll supply brand guidelines, photography, and any cultural references you need, and you’ll shape them into scroll-stopping posts, reels, and short-form videos, scheduled for steady momentum through our January launch.
Deliverables I expect:
• A platform-specific strategy (Instagram, Facebook, TikTok) outlining positioning, voice, and visual approach.
• A 3-month content calendar with post concepts, suggested formats, and caption hooks.
• Asset briefs for each shoot or design need so my creative team can produce content efficiently.
• Community engagement tactics and UGC prompts to encourage customers to share their own looks.
• Weekly analytics summaries and optimisation suggestions as the campaign rolls out.
Success will be measured by follower growth, reach, and the volume/quality of tagged user content in the lead-up to January 2026. If this sounds like a project you can own end-to-end—creative concepts, scheduling, light editing, and performance tracking—I’m ready to get started right away.