Instagram funnel, posts, and landing page

Job ID: 39750845

Budget: $30 – $250 AUD

We are a new coaching business aimed at schools and educators.

We want our instagram page core to be podcasts aimed at teachers and other educators and now want Instagram to work as a clear funnel that pushes that audience to a single, high-converting landing page and get people to sign up for our emails, webinars/workshops, and coaching offered on our website.

The priority is traffic + follower increase: every Story, Reel, carousel, caption, and link in bio should encourage a click-through somewhere.

NOTE: NO AI OR CHATGPT GENERATED WORK. We can tell very quickly and this is a no from us! We want everything to be natural and reflecting the precise work and lanugage of humans.

Your role spans two parts:

Instagram/TikTok content & editing

– Repurpose my podcast material into engaging Reels, carousels, and Stories.
– Polish the visuals and audio so each piece feels native to the platform.
– Write hook-driven captions, smart hashtag sets, and strong CTAs that point to the landing page.
– Map a posting schedule that keeps educators returning for more while nudging them toward the next step.
- Make as many changes as required (when we ask for them).

Landing page build
– Design and develop a page that loads fast, looks professional on mobile, and matches the podcast’s branding.
– Essential modules: an email sign-up form, a section to register for upcoming webinars/workshops, and a clear button to schedule a 1-to-1 coaching session from our website.
– Integrate with my existing email platform and calendar system so contacts flow automatically into the right lists.
– Analytics set-up to track clicks arriving from Instagram and the conversion rate for each action.


If you’ve guided an edu-focused brand through a similar funnel or have portfolio pieces that show sharp Instagram editing plus landing-page chops, let’s talk timing and milestones, including how much you will take per month and on how many posts?