Instagram Strategist for Homewear Brand Launch
Budget: ₹12,500 – ₹37,500 INR
I am starting a premium homewear/loungewear clothing brand and looking for a content creator / social media freelancer to help me build my Instagram presence from scratch (0 followers).
The brand aesthetic is very soft, cozy, feminine, homely, and Gen Z — with a focus on minimal, dreamy, and Pinterest-style visuals. I want the content to feel authentic and aesthetic, not overly corporate or overly trendy.
I am currently in the early stage (designing, fabric sourcing, manufacturers), so content will include behind-the-scenes, moodboards, fabric selection, work process, and eventually product-based content.
I am personally a shy person and not very comfortable creating content on my own, so I would need guidance with:
- Reel ideas and content planning
- Scripts / hooks
- Shoot direction (angles, poses, what to film)
- Editing (Reels)
- Captions and content calendar
- Maintaining a cohesive and aesthetic feed
I would prefer someone who can help plan and execute content in a structured way, ideally with bulk content planning/shooting for the month (15–20 pieces of content).
Looking for someone who understands fashion/lifestyle/aesthetic brands and Gen content style.
The brand aesthetic is very soft, cozy, feminine, homely, and Gen Z — with a focus on minimal, dreamy, and Pinterest-style visuals. I want the content to feel authentic and aesthetic, not overly corporate or overly trendy.
I am currently in the early stage (designing, fabric sourcing, manufacturers), so content will include behind-the-scenes, moodboards, fabric selection, work process, and eventually product-based content.
I am personally a shy person and not very comfortable creating content on my own, so I would need guidance with:
- Reel ideas and content planning
- Scripts / hooks
- Shoot direction (angles, poses, what to film)
- Editing (Reels)
- Captions and content calendar
- Maintaining a cohesive and aesthetic feed
I would prefer someone who can help plan and execute content in a structured way, ideally with bulk content planning/shooting for the month (15–20 pieces of content).
Looking for someone who understands fashion/lifestyle/aesthetic brands and Gen content style.