Instagram Brand Awareness Campaign
Budget: $15 – $25 USD
I’m looking for a creative digital marketer who can take full ownership of an Instagram-first campaign that lifts my brand’s visibility. The objective is simple: more eyes on the brand, more people talking about us, and a steady uptick in engaged followers.
You’ll start with a quick audit of the current profile, then map out a strategy that blends organic storytelling with paid amplification. I expect a clear content calendar, thumb-stopping visuals, and captions that sound authentic to our voice. Reels, Stories, carousel posts, and targeted ads should all play a part, balanced around best-practice posting times and hashtag research.
Performance is everything, so set measurable KPIs—reach, impressions, profile visits, follower growth—and track them in a weekly report. If you see an opportunity to repurpose winning content onto other social channels later, note it, but Instagram remains the priority for now.
Deliverables
• 30-day content calendar with creative concepts and copy
• Graphic and video assets ready for posting (source files included)
• Paid ad setup with audience targeting and budget recommendations
• Weekly analytics report summarising key metrics and next-step tweaks
I’ll provide brand guidelines and any existing assets once we get started. Let me know your approach, relevant past results, and the tools you prefer for scheduling and analytics.
You’ll start with a quick audit of the current profile, then map out a strategy that blends organic storytelling with paid amplification. I expect a clear content calendar, thumb-stopping visuals, and captions that sound authentic to our voice. Reels, Stories, carousel posts, and targeted ads should all play a part, balanced around best-practice posting times and hashtag research.
Performance is everything, so set measurable KPIs—reach, impressions, profile visits, follower growth—and track them in a weekly report. If you see an opportunity to repurpose winning content onto other social channels later, note it, but Instagram remains the priority for now.
Deliverables
• 30-day content calendar with creative concepts and copy
• Graphic and video assets ready for posting (source files included)
• Paid ad setup with audience targeting and budget recommendations
• Weekly analytics report summarising key metrics and next-step tweaks
I’ll provide brand guidelines and any existing assets once we get started. Let me know your approach, relevant past results, and the tools you prefer for scheduling and analytics.