Indian Novel Promotion Campaign
Budget: ₹600 – ₹1,500 INR
My debut novel has just gone live on Amazon & Flipkart and I want it buzzing among Indian readers—especially engineering students and anyone who vibes with A.R. Rahman’s creative spirit. Instagram is the primary battlefield, but I also want smart spill-over on Facebook and YouTube Communities so the momentum feels natural everywhere a young reader hangs out.
Here’s what I’m after:
• A lean, month-long Instagram strategy built on organic reach—no paid followers, no bots.
• Engaging content in multiple formats: short video teasers, live Q&A sessions, and eye-catching quote or illustration posts that you design around key passages.
• Reader-centric campaigns such as interactive challenges, themed contests, or influencer tie-ups that spark user-generated content and genuine conversation.
• At least one virtual (or if feasible, physical) book-signing event promoted through the above channels.
• Ongoing community management—replying to comments, nudging reviewers, and generally keeping the hype alive.
I’m open to you layering in paid ads on Google, Facebook, or Instagram if you offer that service; just make sure every rupee you recommend is justified by clear targeting and expected ROI.
Success for me looks like a visible uptick in Indian-based sales, new reviews appearing on Amazon each week, and an active community talking about the book in their own words. If book or youth-oriented campaigns are your sweet spot, tell me how you’ll make this story travel.
Here’s what I’m after:
• A lean, month-long Instagram strategy built on organic reach—no paid followers, no bots.
• Engaging content in multiple formats: short video teasers, live Q&A sessions, and eye-catching quote or illustration posts that you design around key passages.
• Reader-centric campaigns such as interactive challenges, themed contests, or influencer tie-ups that spark user-generated content and genuine conversation.
• At least one virtual (or if feasible, physical) book-signing event promoted through the above channels.
• Ongoing community management—replying to comments, nudging reviewers, and generally keeping the hype alive.
I’m open to you layering in paid ads on Google, Facebook, or Instagram if you offer that service; just make sure every rupee you recommend is justified by clear targeting and expected ROI.
Success for me looks like a visible uptick in Indian-based sales, new reviews appearing on Amazon each week, and an active community talking about the book in their own words. If book or youth-oriented campaigns are your sweet spot, tell me how you’ll make this story travel.