Humorous UGC Ad With American / European Creators
Budget: $15 – $25 USD
I’m producing a snappy, humour-driven UGC ad aimed squarely at boosting brand awareness on Instagram Reels and Stories. The concept hinges on camera personality-native-sounding Americans or Brits—riffing off each other in a light, authentic style that feels more like friends chatting than a polished commercial.
Here’s the flow I’m after: each creator records their segment vertically (1080 × 1920), plays off a simple prompt I’ll supply, and we weave the takes into one 15- to 30-second edit. Quick pacing, punchy captions, and a clear brand mention in the first five seconds are essential so the spot stops the scroll without looking “ad-y”.
Deliverables
• One raw video file.
• One final, colour-graded 15–30 s master cut, ready for Instagram paid placement (H.264, <30 MB)
• Open project or XML/EDL for any future tweaks
I’ll provide the talking points, a basic storyboard, and brand assets as soon as we kick off. I’m looking for creators comfortable improvising within a loose script and an editor who can stitch the energy together seamlessly. Quick turnaround is ideal—let me know your typical timeline and any past examples of similar UGC-style humour pieces.
Here’s the flow I’m after: each creator records their segment vertically (1080 × 1920), plays off a simple prompt I’ll supply, and we weave the takes into one 15- to 30-second edit. Quick pacing, punchy captions, and a clear brand mention in the first five seconds are essential so the spot stops the scroll without looking “ad-y”.
Deliverables
• One raw video file.
• One final, colour-graded 15–30 s master cut, ready for Instagram paid placement (H.264, <30 MB)
• Open project or XML/EDL for any future tweaks
I’ll provide the talking points, a basic storyboard, and brand assets as soon as we kick off. I’m looking for creators comfortable improvising within a loose script and an editor who can stitch the energy together seamlessly. Quick turnaround is ideal—let me know your typical timeline and any past examples of similar UGC-style humour pieces.