Home Care Social Media Management
Budget: $250 – $750 USD
Please read below before replying. I’m not looking for a flyer I’m looking for someone off freelancer to be my manger
Description:
I Care Home & Companion Service LLC is an APD-approved home care provider serving Central Florida. We provide companion care, respite care, personal supports, supported living, and private pay services.
We are seeking a freelancer social media manager for a 60-day trial to grow our online presence, create content, and generate leads. After the trial, pay increases based on results.
Responsibilities:
Create, schedule, and post content on Facebook, Instagram, and LinkedIn
Design graphics, posts, and stories that match our brand (green, blue, gold; warm & professional)
Respond to comments and messages professionally
Track engagement and report weekly
Provide a 7-day posting calendar weekly
Optional: assist with ad copy or paid ads setup
Trial & Pay Structure:
Trial Period: 60 days
Pay Rate: $10/hour for trial period
After trial: $20/hour
Based on performance and leads: potential increase up to $30/hour
Requirements:
Experience in social media management (healthcare or home care experience preferred)
Strong graphic design & copywriting skills (Canva, Photoshop, Illustrator)
Knowledge of social media ad platforms (Meta Business Suite, Facebook Ads Manager)
Portfolio of past social media campaigns
Ability to maintain brand voice: warm, professional, trustworthy
Deliverables:
Weekly 7-day content calendar
Social media posts, graphics, and stories
DM / lead response templates
Weekly engagement & analytics report
How to Apply:
Submit resume & portfolio
Include 1–2 sample social media posts or a mini 7-day content plan for a home care brand
Short explanation of how you would approach our social media strategy
I need a proactive social media manager who can take over the daily posting for my home-care and private-pay services brand. The focus platforms are Facebook, Instagram, LinkedIn, and TikTok, and I want each of them to feel active, informative, and consistent with our compassionate tone of voice.
Content mix
Most of what you publish should educate families about in-home care options while keeping our services top-of-mind with tasteful promotional offers. No hard selling—think helpful tips, short caregiver spotlights, quick “how-to” reels, and gentle calls-to-action that invite inquiries.
Cadence & workflow
• One post per platform every day (text, image, or short-form video).
• You plan the monthly calendar, draft copy, create or source visuals, and schedule.
• I supply brand guidelines, service details, and any compliance notes; you handle the rest, including basic hashtag research and community engagement within the first hour of posting.
Trial scope & success markers
Because this is a trial run, I’ll review performance after the first 30 days. We’ll gauge success on post consistency, visual quality, engagement growth, and how well the messaging aligns with our core value of dignified, personalized care.
Tools you’re free to use include Canva, Buffer, Hootsuite, Later, or native platform schedulers—whatever helps you hit the daily cadence smoothly.
If you have healthcare or senior-services experience, mention it; otherwise, show me how you’ll keep the tone empathetic and compliant. Looking forward to seeing your content calendars and sample graphics.
Description:
I Care Home & Companion Service LLC is an APD-approved home care provider serving Central Florida. We provide companion care, respite care, personal supports, supported living, and private pay services.
We are seeking a freelancer social media manager for a 60-day trial to grow our online presence, create content, and generate leads. After the trial, pay increases based on results.
Responsibilities:
Create, schedule, and post content on Facebook, Instagram, and LinkedIn
Design graphics, posts, and stories that match our brand (green, blue, gold; warm & professional)
Respond to comments and messages professionally
Track engagement and report weekly
Provide a 7-day posting calendar weekly
Optional: assist with ad copy or paid ads setup
Trial & Pay Structure:
Trial Period: 60 days
Pay Rate: $10/hour for trial period
After trial: $20/hour
Based on performance and leads: potential increase up to $30/hour
Requirements:
Experience in social media management (healthcare or home care experience preferred)
Strong graphic design & copywriting skills (Canva, Photoshop, Illustrator)
Knowledge of social media ad platforms (Meta Business Suite, Facebook Ads Manager)
Portfolio of past social media campaigns
Ability to maintain brand voice: warm, professional, trustworthy
Deliverables:
Weekly 7-day content calendar
Social media posts, graphics, and stories
DM / lead response templates
Weekly engagement & analytics report
How to Apply:
Submit resume & portfolio
Include 1–2 sample social media posts or a mini 7-day content plan for a home care brand
Short explanation of how you would approach our social media strategy
I need a proactive social media manager who can take over the daily posting for my home-care and private-pay services brand. The focus platforms are Facebook, Instagram, LinkedIn, and TikTok, and I want each of them to feel active, informative, and consistent with our compassionate tone of voice.
Content mix
Most of what you publish should educate families about in-home care options while keeping our services top-of-mind with tasteful promotional offers. No hard selling—think helpful tips, short caregiver spotlights, quick “how-to” reels, and gentle calls-to-action that invite inquiries.
Cadence & workflow
• One post per platform every day (text, image, or short-form video).
• You plan the monthly calendar, draft copy, create or source visuals, and schedule.
• I supply brand guidelines, service details, and any compliance notes; you handle the rest, including basic hashtag research and community engagement within the first hour of posting.
Trial scope & success markers
Because this is a trial run, I’ll review performance after the first 30 days. We’ll gauge success on post consistency, visual quality, engagement growth, and how well the messaging aligns with our core value of dignified, personalized care.
Tools you’re free to use include Canva, Buffer, Hootsuite, Later, or native platform schedulers—whatever helps you hit the daily cadence smoothly.
If you have healthcare or senior-services experience, mention it; otherwise, show me how you’ll keep the tone empathetic and compliant. Looking forward to seeing your content calendars and sample graphics.