Gut-Brain Health Digital Presence
Budget: $750 – $1,500 USD
I’m a physician-scientist working at the intersection of gastroenterology and neuroscience, and I want my expertise to reach a far wider audience. To make that happen, I need a partner who can build and run a cohesive online ecosystem: a clean, authoritative website plus lively social channels on TikTok, Instagram, and LinkedIn.
Here’s what I’m after. Each week I’d like three to four polished, platform-specific posts that blend educational videos, eye-catching infographics, and the occasional personal insight or story from the clinic or the lab. The voice should feel credible yet approachable, translating complex gut-brain research into practical wellness tips without sacrificing scientific accuracy.
You would handle the full cycle—strategy, scripting, filming or repurposing footage, light editing, Canva/Adobe design work, keyword-smart captions, scheduling, and day-to-day community engagement—while keeping the aesthetic and tone consistent across all three networks. On the web side, I need a simple but professional site (WordPress, Webflow, or similar) that houses longer-form articles, an embedded video archive, and clear calls-to-action for newsletters and consultations.
Deliverables I can review at the end of each month:
• A content calendar showing at least 12 planned posts with draft captions and creative assets
• A performance snapshot with follower growth, reach, and engagement metrics pulled directly from the native analytics of each platform
• Updated website blog or resource page with any long-form pieces created that month
If you’re comfortable turning medical research into compelling short-form video, know your way around TikTok trends, and can keep a consistent publication rhythm without heavy oversight, let’s talk.
Here’s what I’m after. Each week I’d like three to four polished, platform-specific posts that blend educational videos, eye-catching infographics, and the occasional personal insight or story from the clinic or the lab. The voice should feel credible yet approachable, translating complex gut-brain research into practical wellness tips without sacrificing scientific accuracy.
You would handle the full cycle—strategy, scripting, filming or repurposing footage, light editing, Canva/Adobe design work, keyword-smart captions, scheduling, and day-to-day community engagement—while keeping the aesthetic and tone consistent across all three networks. On the web side, I need a simple but professional site (WordPress, Webflow, or similar) that houses longer-form articles, an embedded video archive, and clear calls-to-action for newsletters and consultations.
Deliverables I can review at the end of each month:
• A content calendar showing at least 12 planned posts with draft captions and creative assets
• A performance snapshot with follower growth, reach, and engagement metrics pulled directly from the native analytics of each platform
• Updated website blog or resource page with any long-form pieces created that month
If you’re comfortable turning medical research into compelling short-form video, know your way around TikTok trends, and can keep a consistent publication rhythm without heavy oversight, let’s talk.