Global Music Tour Marketing Strategist - 05/08/2025 19:53 EDT
Budget: $25 – $50 USD
Marketing Strategist for Historic Women-Led India Music Tour (Spiritual Music, Female Empowerment, Sikh Community)
*Project Description:*
GAAVANI is a powerful female empowerment initiative founded in 2022 to uplift the voices of Sikh women through Kirtan — sacred spiritual music central to the Sikh tradition. In just three years, GAAVANI has hosted highly successful events across California, Texas, and New Jersey, amplifying the impact of women’s spiritual leadership.
Now, we’re going global.
This November 2025, we will launch a historic, first-of-its-kind 2-week Kirtan Tour across 9 cities in India, led by 31 prominent Sikh female musicians from the US, Canada, and India. This tour is part of the global 350th commemoration of the martrydom of one of our faith's founders - Guru Tegh Bahadur Ji.
We’re looking for a creative, results-oriented marketing strategist to help build excitement, drive global engagement, and launch a campaign be Sept 1 that will inspire action and support.
*Project Goals:*
Raise awareness about the GAAVANI India Tour across Sikh, Indian, spiritual, and women’s empowerment communities
*Drive 2 clear calls to action and growth:*
- Join the tour in India to witness and support this historic moment
- Donate to support this initiative and help carry forward the mission of female-led Shabad Kirtan
- Grow our global digital presence and reach
*Scope of Work / Deliverables:*
_Strategy Development_
- Clear timeline and rollout plan starting early September through November
- Define target audiences (diaspora Sikh youth, Sikh Student Associations, Kirtan communities, Sikh communtity, media, global spiritual/women’s empowerment communities)
- Identify low-cost, high-impact opportunities within our budget
- Recommend content themes and emotional triggers for campaign success
_Content & Social Media_
- Content calendar (posts, stories, reels, email, WhatsApp, press releases)
- Support in writing and/or guiding copy for stills, reels, and emails
- Collaborate on 3–5 short reels to go viral within target communities
- Optimize use of our Instagram and Facebook, grow followings, and track analytics
- Assist with consistently branded messaging for flyers, posters, and digital invites
_Community & Partnership Outreach_
- Identify and manage cross-promotion opportunities with like-minded influencers, Sikh organizations, Sikh temples, news channels and global media partners
- Build engagement via IG Lives, email campaigns, WhatsApp groups, and newsletters
- Help build community activation through speaking engagements or online events (panels, talks, reels)
_Execution Support_
- Weekly Zoom check-ins with the team
- Project management of outreach calendar
- Support in coordination with designers, video editors, and on-ground teams
_Ideal Candidate:_
- Proven experience in strategic marketing and campaign planning
- Understanding of (or strong interest in) South Asian, Sikh, spiritual, or cultural community engagement
- Experience with grassroots campaigns, nonprofit or cause-driven initiatives
- Strong written communication and eye for visual storytelling
- Collaborative, dependable, and passionate about impactful storytelling
_Timeline:_
- Hiring Deadline: August 15-20, 2025
- Strategy & Planning: Immediate start after hire
- Marketing Push Begins: September 1
- Campaign Duration: 3 months (August–October planning & rollout; November event follow-up)
_How We Work:_
- Weekly Zoom calls with our founding team
- Clear expectations and quick turnarounds
- Open, supportive, and aligned in purpose
- Based in California, with collaborators in USA, Canada and India
_Why Join Us?_
If you're inspired by music, meaning, and movement-building, this project is for you. You’ll play a key role in helping create Sikh history, uplift female spiritual leadership, and promote spiritual music as a pillar.
_To Apply, Please Include:_
- A short note sharing why this project excites you
- 1–2 examples of campaigns or communities you’ve helped grow
- Estimated timeline & availability in August–November
We’re hiring by August 15-20, so apply soon!
Let’s make history — together.
Visit www.gaavani.com or @gaavani_ on Instagram to learn more.
*Project Description:*
GAAVANI is a powerful female empowerment initiative founded in 2022 to uplift the voices of Sikh women through Kirtan — sacred spiritual music central to the Sikh tradition. In just three years, GAAVANI has hosted highly successful events across California, Texas, and New Jersey, amplifying the impact of women’s spiritual leadership.
Now, we’re going global.
This November 2025, we will launch a historic, first-of-its-kind 2-week Kirtan Tour across 9 cities in India, led by 31 prominent Sikh female musicians from the US, Canada, and India. This tour is part of the global 350th commemoration of the martrydom of one of our faith's founders - Guru Tegh Bahadur Ji.
We’re looking for a creative, results-oriented marketing strategist to help build excitement, drive global engagement, and launch a campaign be Sept 1 that will inspire action and support.
*Project Goals:*
Raise awareness about the GAAVANI India Tour across Sikh, Indian, spiritual, and women’s empowerment communities
*Drive 2 clear calls to action and growth:*
- Join the tour in India to witness and support this historic moment
- Donate to support this initiative and help carry forward the mission of female-led Shabad Kirtan
- Grow our global digital presence and reach
*Scope of Work / Deliverables:*
_Strategy Development_
- Clear timeline and rollout plan starting early September through November
- Define target audiences (diaspora Sikh youth, Sikh Student Associations, Kirtan communities, Sikh communtity, media, global spiritual/women’s empowerment communities)
- Identify low-cost, high-impact opportunities within our budget
- Recommend content themes and emotional triggers for campaign success
_Content & Social Media_
- Content calendar (posts, stories, reels, email, WhatsApp, press releases)
- Support in writing and/or guiding copy for stills, reels, and emails
- Collaborate on 3–5 short reels to go viral within target communities
- Optimize use of our Instagram and Facebook, grow followings, and track analytics
- Assist with consistently branded messaging for flyers, posters, and digital invites
_Community & Partnership Outreach_
- Identify and manage cross-promotion opportunities with like-minded influencers, Sikh organizations, Sikh temples, news channels and global media partners
- Build engagement via IG Lives, email campaigns, WhatsApp groups, and newsletters
- Help build community activation through speaking engagements or online events (panels, talks, reels)
_Execution Support_
- Weekly Zoom check-ins with the team
- Project management of outreach calendar
- Support in coordination with designers, video editors, and on-ground teams
_Ideal Candidate:_
- Proven experience in strategic marketing and campaign planning
- Understanding of (or strong interest in) South Asian, Sikh, spiritual, or cultural community engagement
- Experience with grassroots campaigns, nonprofit or cause-driven initiatives
- Strong written communication and eye for visual storytelling
- Collaborative, dependable, and passionate about impactful storytelling
_Timeline:_
- Hiring Deadline: August 15-20, 2025
- Strategy & Planning: Immediate start after hire
- Marketing Push Begins: September 1
- Campaign Duration: 3 months (August–October planning & rollout; November event follow-up)
_How We Work:_
- Weekly Zoom calls with our founding team
- Clear expectations and quick turnarounds
- Open, supportive, and aligned in purpose
- Based in California, with collaborators in USA, Canada and India
_Why Join Us?_
If you're inspired by music, meaning, and movement-building, this project is for you. You’ll play a key role in helping create Sikh history, uplift female spiritual leadership, and promote spiritual music as a pillar.
_To Apply, Please Include:_
- A short note sharing why this project excites you
- 1–2 examples of campaigns or communities you’ve helped grow
- Estimated timeline & availability in August–November
We’re hiring by August 15-20, so apply soon!
Let’s make history — together.
Visit www.gaavani.com or @gaavani_ on Instagram to learn more.