Gen Z TikTok Awareness Campaign - 06/11/2025 14:30 EST
Budget: $15 – $25 USD
I need a strategist who lives and breathes Gen Z culture to build a brand-awareness campaign on TikTok. The plan must revolve around micro and nano creators with standout engagement, not just big follower counts, and the content should feel genuinely informative rather than overtly promotional.
Here’s what I’m looking for:
• Curate a shortlist of TikTok micro/nano creators whose audiences mirror my target Gen Z segment, complete with engagement-rate data.
• Craft a creative brief that speaks the language of today’s trend-savvy viewers while keeping the tone authentic and non-marketing.
• Outline a content roadmap featuring snackable, informative video ideas (think quick tips, behind-the-scenes insights, or myth-busting snippets) that are primed to go viral.
• Coordinate outreach, negotiate deliverables with the chosen creators, and ensure brand guidelines are met without sacrificing their unique voice.
• Provide a simple tracking framework so I can monitor reach, views, shares, and sentiment once the videos go live.
If you have a proven record of turning Gen Z insights into scroll-stopping TikTok content and can start right away, let’s talk.
Here’s what I’m looking for:
• Curate a shortlist of TikTok micro/nano creators whose audiences mirror my target Gen Z segment, complete with engagement-rate data.
• Craft a creative brief that speaks the language of today’s trend-savvy viewers while keeping the tone authentic and non-marketing.
• Outline a content roadmap featuring snackable, informative video ideas (think quick tips, behind-the-scenes insights, or myth-busting snippets) that are primed to go viral.
• Coordinate outreach, negotiate deliverables with the chosen creators, and ensure brand guidelines are met without sacrificing their unique voice.
• Provide a simple tracking framework so I can monitor reach, views, shares, and sentiment once the videos go live.
If you have a proven record of turning Gen Z insights into scroll-stopping TikTok content and can start right away, let’s talk.