Fashion Content Creation & Marketing
Budget: $5,000 – $10,000 USD
I’m building a fresh, style-forward fashion label and need a steady stream of compelling digital content that keeps our aesthetic clear and our voice consistent across every touchpoint. The project covers three main areas:
1. Content planning
• Audit of current visual and written assets
• 30-day editorial calendar mapping out post themes, key dates, and product drops
2. Asset production
• Short-form videos (ideal for Instagram Reels or TikTok) showcasing styling tips, behind-the-scenes moments, and product highlights
• High-resolution stills formatted for feed, stories, and Pinterest boards
• Optional long-form pieces—think look-book style blog posts or capsule-collection emails—when deeper storytelling is valuable
3. Publishing & performance wrap-up
• Caption writing, strategic hashtag sets, and scheduling through a dashboard of your choice
• End-of-month metrics summary with insights on reach, engagement, and next-step recommendations
All visuals must align with our brand palette (neutrals with a single accent hue), keep typography clean, and follow current fashion-industry social trends. Copyright-cleared music and imagery are essential.
Deliverables are considered complete when the full 30-day calendar, all agreed creative assets, and the performance report are delivered in the shared drive, ready for direct upload.
1. Content planning
• Audit of current visual and written assets
• 30-day editorial calendar mapping out post themes, key dates, and product drops
2. Asset production
• Short-form videos (ideal for Instagram Reels or TikTok) showcasing styling tips, behind-the-scenes moments, and product highlights
• High-resolution stills formatted for feed, stories, and Pinterest boards
• Optional long-form pieces—think look-book style blog posts or capsule-collection emails—when deeper storytelling is valuable
3. Publishing & performance wrap-up
• Caption writing, strategic hashtag sets, and scheduling through a dashboard of your choice
• End-of-month metrics summary with insights on reach, engagement, and next-step recommendations
All visuals must align with our brand palette (neutrals with a single accent hue), keep typography clean, and follow current fashion-industry social trends. Copyright-cleared music and imagery are essential.
Deliverables are considered complete when the full 30-day calendar, all agreed creative assets, and the performance report are delivered in the shared drive, ready for direct upload.