Family-Focused Social Media Marketing

I need a social media marketer to promote my business and website on Facebook and Instagram. The goal is to improve brand awareness among parents and families.

Key requirements include:
- Creating interactive and engaging posts
- Targeting parents and families, and those seeking healthcare solutions
- Increasing our brand visibility

Ideal Skills and Experience:
- Proven track record in social media marketing
- Experience with Facebook and Instagram
- Strong content creation skills
- Ability to analyze and report on campaign performance

Please provide examples of previous work and a strategy outline.