Facebook & Instagram Tutorial Videos
Budget: $250 – $750 USD
My digital-marketing brand is ready to add a consistent stream of tutorial videos on both Facebook and Instagram. The goal is to educate our audience, boost engagement, and position the page as a practical resource, all through concise, visually compelling content.
Scope
• Plan, script, shoot (or animate) and edit a series of tutorial-style videos.
• Each clip must be optimised for vertical feed (1080 × 1920), subtitled and ready for immediate upload.
• Hook viewers in the first three seconds, maintain clear step-by-step pacing, and finish with a branded call-to-action.
• Tone: friendly, actionable, and on-brand—no hard product promos or lifestyle vlogs.
Deliverables
1. Storyboard or outline for every tutorial, approved before production.
2. Final videos supplied as MP4 + separate .srt caption files.
3. A lightweight thumbnail image that matches the feed aesthetic.
4. Source project files (Premiere Pro, Final Cut, DaVinci, or equivalent) so we can re-edit later if needed.
Acceptance Criteria
• Video length kept succinct (ideally under three minutes unless a step truly requires more).
• Clean audio, royalty-free music, and fully licensed graphics.
• Colours, fonts, and logo usage follow our brand guide (provided on contract).
• No visible watermarks or platform logos.
Extras welcomed—motion graphics overlays, animated text, or subtle transitions that help viewers absorb each step.
Send a quick note outlining your proposed workflow, sample links to past social tutorials, and expected turnaround time per video once scripts are approved.
Scope
• Plan, script, shoot (or animate) and edit a series of tutorial-style videos.
• Each clip must be optimised for vertical feed (1080 × 1920), subtitled and ready for immediate upload.
• Hook viewers in the first three seconds, maintain clear step-by-step pacing, and finish with a branded call-to-action.
• Tone: friendly, actionable, and on-brand—no hard product promos or lifestyle vlogs.
Deliverables
1. Storyboard or outline for every tutorial, approved before production.
2. Final videos supplied as MP4 + separate .srt caption files.
3. A lightweight thumbnail image that matches the feed aesthetic.
4. Source project files (Premiere Pro, Final Cut, DaVinci, or equivalent) so we can re-edit later if needed.
Acceptance Criteria
• Video length kept succinct (ideally under three minutes unless a step truly requires more).
• Clean audio, royalty-free music, and fully licensed graphics.
• Colours, fonts, and logo usage follow our brand guide (provided on contract).
• No visible watermarks or platform logos.
Extras welcomed—motion graphics overlays, animated text, or subtle transitions that help viewers absorb each step.
Send a quick note outlining your proposed workflow, sample links to past social tutorials, and expected turnaround time per video once scripts are approved.