Facebook Brand Awareness Campaign
Budget: $2 – $8 USD
I need to grow my website traffic, but the real aim is mind-share: I want more people to recognise and remember my brand. Social media marketing is the channel I’ve chosen, and for this first phase the spotlight is entirely on Facebook.
Here’s what I’m after. First, a sharp strategy that identifies the right audiences, core messages, and performance targets. Then I’ll need creative assets—compelling copy, attention-grabbing graphics, and a posting calendar—that fit my existing visual style. Finally, I need hands-on campaign management in Meta Business Suite and Ads Manager to drive visitors from Facebook to my site while tracking reach, impressions, clicks, and on-site behaviour in Google Analytics.
Deliverables
• Strategy deck outlining audiences, messaging, funnel and KPIs
• 20 organic Facebook posts (copy + graphics) for the first four weeks
• Paid traffic campaign: up to three ad sets with A/B creatives, ongoing optimisation
• Weekly snapshot reports and a full end-of-month performance report
Acceptance criteria
• At least a 25 % lift in Facebook-driven website sessions vs. the previous 30-day baseline
• Paid ads CTR of 1 % or higher
• All content scheduled and live within seven days of project start
If the results are strong, I’m open to expanding to Instagram or LinkedIn later, but for now it’s Facebook only. Experience with Canva or Photoshop for creatives, plus solid knowledge of Facebook Pixel and Google Analytics, will be essential. Let’s turn Facebook into a brand-building traffic machine.
Here’s what I’m after. First, a sharp strategy that identifies the right audiences, core messages, and performance targets. Then I’ll need creative assets—compelling copy, attention-grabbing graphics, and a posting calendar—that fit my existing visual style. Finally, I need hands-on campaign management in Meta Business Suite and Ads Manager to drive visitors from Facebook to my site while tracking reach, impressions, clicks, and on-site behaviour in Google Analytics.
Deliverables
• Strategy deck outlining audiences, messaging, funnel and KPIs
• 20 organic Facebook posts (copy + graphics) for the first four weeks
• Paid traffic campaign: up to three ad sets with A/B creatives, ongoing optimisation
• Weekly snapshot reports and a full end-of-month performance report
Acceptance criteria
• At least a 25 % lift in Facebook-driven website sessions vs. the previous 30-day baseline
• Paid ads CTR of 1 % or higher
• All content scheduled and live within seven days of project start
If the results are strong, I’m open to expanding to Instagram or LinkedIn later, but for now it’s Facebook only. Experience with Canva or Photoshop for creatives, plus solid knowledge of Facebook Pixel and Google Analytics, will be essential. Let’s turn Facebook into a brand-building traffic machine.