Experienced Marketing Manager Needed
Budget: ₹1,500 – ₹12,500 INR
Marketing Manager
1. Job Summary:
We are seeking a dynamic, results-driven, and highly accountable Marketing Manager to lead and execute all marketing initiatives for Daime Solutions. This pivotal role will be responsible for defining and implementing our brand strategy, driving aggressive customer acquisition and conversion, overseeing our CRM system, and providing strategic leadership and management for our sales team. The ideal candidate will possess a holistic understanding of the digital market, a proven track record in achieving measurable growth, and a strong sense of ownership over all marketing outcomes.
2. Key Responsibilities:
A. Brand & Marketing Strategy & Execution:
Develop, implement, and manage a comprehensive annual and quarterly marketing strategy aligned with Daime Solutions' business objectives and growth targets.
Define and articulate the company's unique value proposition, brand messaging, and identity across all channels.
Oversee all aspects of content marketing, including strategy, creation, and distribution (blog posts, whitepapers, case studies, website copy, social media).
Plan and execute digital marketing campaigns across various channels (SEO, SEM/PPC, social media, email marketing, virtual PR) to drive brand awareness and lead generation.
Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize marketing strategies.
Manage the marketing budget effectively, ensuring optimal ROI on all expenditures.
B. Customer Acquisition & Conversion:
Strategize and execute initiatives to generate high-quality leads for our Digital Product Development, Digital Marketing, Tech Talent Solutions, and Strategic Tech Consultancy services.
Develop and optimize lead nurturing funnels to move prospects through the sales pipeline.
Implement A/B testing and conversion rate optimization (CRO) strategies across landing pages, website, and marketing campaigns.
Develop compelling sales enablement collateral (presentations, brochures, demos) to support the sales team.
Monitor and report on key marketing KPIs, including website traffic, lead volume, conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV).
C. Sales Team Leadership & Management:
Recruit, train, mentor, and manage a high-performing sales team focused on achieving ambitious sales targets.
Develop and implement effective sales processes, methodologies, and training programs.
Set individual and team sales targets and monitor performance against these goals.
Conduct regular sales performance reviews and provide constructive feedback and coaching.
Foster a culture of accountability, continuous improvement, and collaboration within the sales team.
D. CRM System Management & Optimization:
Take full ownership of the company's CRM system (e.g., Salesforce, HubSpot, Zoho CRM) to ensure data integrity, optimal utilization, and alignment with sales and marketing processes.
Develop and maintain CRM workflows, reporting dashboards, and automation to streamline lead management, sales activities, and customer interactions.
Provide training and support to the sales and marketing teams on CRM best practices and functionality.
Leverage CRM data for strategic insights into customer behavior, sales performance, and marketing effectiveness.
E. Accountability & Ownership:
Assume complete ownership and accountability for the full marketing funnel, from brand awareness and lead generation to customer conversion and retention.
Regularly report on performance to senior leadership, providing data-driven insights and actionable recommendations.
Proactively identify and resolve challenges, demonstrating strong problem-solving skills and initiative.
Ensure all marketing activities comply with relevant regulations and best practices.
3. Qualifications:
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced marketing certifications (e.g., Google Ads, HubSpot, Salesforce Admin) are a strong plus.
Experience:
Minimum of [X] years of progressive experience in marketing roles, with at least [Y] years in a leadership or managerial capacity. (e.g., 7+ years in marketing, 3+ years in management).
Proven track record of success in developing and executing comprehensive marketing strategies that drive measurable business growth (e.g., increased leads, conversions, revenue).
Demonstrable experience managing and growing a sales team.
Hands-on experience with CRM systems (e.g., Salesforce, HubSpot, Zoho CRM) including implementation, optimization, and reporting.
Experience in the B2B tech, SaaS, digital product development, or agency space is highly preferred.
Experience with both established and emerging digital marketing channels.
Technical Skills:
Proficiency in CRM software (specify preferred ones if any).
Strong understanding and practical experience with SEO/SEM, Google Analytics, social media platforms, email marketing tools, and content management systems (CMS).
Familiarity with marketing automation platforms.
Excellent data analysis and reporting skills, comfortable with spreadsheets and presentation tools.
Understanding of web technologies and digital product development lifecycles.
Soft Skills:
Exceptional leadership and team management abilities.
Strong strategic thinking and analytical skills.
Excellent written and verbal communication and presentation skills.
High level of accountability and ownership.
Proactive, self-motivated, and able to work independently and as part of a team.
Ability to thrive in a fast-paced, dynamic, and evolving environment.
Strong negotiation and interpersonal skills.
1. Job Summary:
We are seeking a dynamic, results-driven, and highly accountable Marketing Manager to lead and execute all marketing initiatives for Daime Solutions. This pivotal role will be responsible for defining and implementing our brand strategy, driving aggressive customer acquisition and conversion, overseeing our CRM system, and providing strategic leadership and management for our sales team. The ideal candidate will possess a holistic understanding of the digital market, a proven track record in achieving measurable growth, and a strong sense of ownership over all marketing outcomes.
2. Key Responsibilities:
A. Brand & Marketing Strategy & Execution:
Develop, implement, and manage a comprehensive annual and quarterly marketing strategy aligned with Daime Solutions' business objectives and growth targets.
Define and articulate the company's unique value proposition, brand messaging, and identity across all channels.
Oversee all aspects of content marketing, including strategy, creation, and distribution (blog posts, whitepapers, case studies, website copy, social media).
Plan and execute digital marketing campaigns across various channels (SEO, SEM/PPC, social media, email marketing, virtual PR) to drive brand awareness and lead generation.
Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize marketing strategies.
Manage the marketing budget effectively, ensuring optimal ROI on all expenditures.
B. Customer Acquisition & Conversion:
Strategize and execute initiatives to generate high-quality leads for our Digital Product Development, Digital Marketing, Tech Talent Solutions, and Strategic Tech Consultancy services.
Develop and optimize lead nurturing funnels to move prospects through the sales pipeline.
Implement A/B testing and conversion rate optimization (CRO) strategies across landing pages, website, and marketing campaigns.
Develop compelling sales enablement collateral (presentations, brochures, demos) to support the sales team.
Monitor and report on key marketing KPIs, including website traffic, lead volume, conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV).
C. Sales Team Leadership & Management:
Recruit, train, mentor, and manage a high-performing sales team focused on achieving ambitious sales targets.
Develop and implement effective sales processes, methodologies, and training programs.
Set individual and team sales targets and monitor performance against these goals.
Conduct regular sales performance reviews and provide constructive feedback and coaching.
Foster a culture of accountability, continuous improvement, and collaboration within the sales team.
D. CRM System Management & Optimization:
Take full ownership of the company's CRM system (e.g., Salesforce, HubSpot, Zoho CRM) to ensure data integrity, optimal utilization, and alignment with sales and marketing processes.
Develop and maintain CRM workflows, reporting dashboards, and automation to streamline lead management, sales activities, and customer interactions.
Provide training and support to the sales and marketing teams on CRM best practices and functionality.
Leverage CRM data for strategic insights into customer behavior, sales performance, and marketing effectiveness.
E. Accountability & Ownership:
Assume complete ownership and accountability for the full marketing funnel, from brand awareness and lead generation to customer conversion and retention.
Regularly report on performance to senior leadership, providing data-driven insights and actionable recommendations.
Proactively identify and resolve challenges, demonstrating strong problem-solving skills and initiative.
Ensure all marketing activities comply with relevant regulations and best practices.
3. Qualifications:
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced marketing certifications (e.g., Google Ads, HubSpot, Salesforce Admin) are a strong plus.
Experience:
Minimum of [X] years of progressive experience in marketing roles, with at least [Y] years in a leadership or managerial capacity. (e.g., 7+ years in marketing, 3+ years in management).
Proven track record of success in developing and executing comprehensive marketing strategies that drive measurable business growth (e.g., increased leads, conversions, revenue).
Demonstrable experience managing and growing a sales team.
Hands-on experience with CRM systems (e.g., Salesforce, HubSpot, Zoho CRM) including implementation, optimization, and reporting.
Experience in the B2B tech, SaaS, digital product development, or agency space is highly preferred.
Experience with both established and emerging digital marketing channels.
Technical Skills:
Proficiency in CRM software (specify preferred ones if any).
Strong understanding and practical experience with SEO/SEM, Google Analytics, social media platforms, email marketing tools, and content management systems (CMS).
Familiarity with marketing automation platforms.
Excellent data analysis and reporting skills, comfortable with spreadsheets and presentation tools.
Understanding of web technologies and digital product development lifecycles.
Soft Skills:
Exceptional leadership and team management abilities.
Strong strategic thinking and analytical skills.
Excellent written and verbal communication and presentation skills.
High level of accountability and ownership.
Proactive, self-motivated, and able to work independently and as part of a team.
Ability to thrive in a fast-paced, dynamic, and evolving environment.
Strong negotiation and interpersonal skills.