Digital Social Media Campaign Strategy
Budget: ₹750 – ₹1,250 INR
I’m ready to kick-off a brand-new digital marketing push and want a specialist who can own the entire social media side of the launch. The campaign will live exclusively on Facebook and Instagram, so every tactic, creative element, and metric you propose should be optimised for Meta’s ecosystem.
Scope
• Shape a unifying concept and core message that fits my brand voice.
• Identify and profile the key audience segments on Facebook and Instagram.
• Map out a four-to-six-week content calendar, balancing organic posts with paid placements.
• Design or brief the visual assets (static, carousel, Stories/Reels) and draft the accompanying copy.
• Build ad sets in Meta Ads Manager, including targeting, budget allocation, and A/B test structure.
• Define success KPIs—reach, engagement, CTR, and conversion—plus the tracking method.
• Hand over editable files and a concise launch/playbook so I can manage or scale the campaign after delivery.
Acceptance criteria
1. Strategy document (PDF or Google Doc) explaining concept, audience research, and channel rationale.
2. Content calendar in a shareable spreadsheet with posting dates, formats, and goals.
3. Creative assets packaged in their native design files (e.g., PSD, AI, or Canva links) plus export-ready versions.
4. Meta Ads Manager screenshots showing the full campaign setup ready for approval.
5. A one-page reporting template outlining how results will be monitored weekly.
If this matches your strengths in social media strategy, Meta Ads Manager, and creative storytelling, let’s talk timing and next steps.
Scope
• Shape a unifying concept and core message that fits my brand voice.
• Identify and profile the key audience segments on Facebook and Instagram.
• Map out a four-to-six-week content calendar, balancing organic posts with paid placements.
• Design or brief the visual assets (static, carousel, Stories/Reels) and draft the accompanying copy.
• Build ad sets in Meta Ads Manager, including targeting, budget allocation, and A/B test structure.
• Define success KPIs—reach, engagement, CTR, and conversion—plus the tracking method.
• Hand over editable files and a concise launch/playbook so I can manage or scale the campaign after delivery.
Acceptance criteria
1. Strategy document (PDF or Google Doc) explaining concept, audience research, and channel rationale.
2. Content calendar in a shareable spreadsheet with posting dates, formats, and goals.
3. Creative assets packaged in their native design files (e.g., PSD, AI, or Canva links) plus export-ready versions.
4. Meta Ads Manager screenshots showing the full campaign setup ready for approval.
5. A one-page reporting template outlining how results will be monitored weekly.
If this matches your strengths in social media strategy, Meta Ads Manager, and creative storytelling, let’s talk timing and next steps.