Content Transformation Specialist Needed
Budget: $750 – $1,500 AUD
I need a freelancer to transform my written content into downloadable PDF guides and courses.
Requirements:
- Format: PDFs
- Interactive Elements: Embedded videos, clickable links, quizzes, and surveys
- Visual Elements: Images and illustrations
Ideal Skills and Experience:
- Proficiency in PDF creation and design
- Experience with embedding multimedia and interactive content
- Strong graphic design skills for images and illustrations
- Attention to detail and ability to meet deadlines
Please provide samples of similar work done.
See the google link below.
https://drive.google.com/drive/folders/1t5GadFl-mgTHzEWxm6Tl4eR3lmUpIDjf?usp=share_link
Please see the deliverables, milestones and clear expectations of the journey towards the completed project :
Conversion-Focused Copywriter Needed: 3 Parent Guides for Behaviour Support Brand (NDIS / Autism)
---
# **Project Overview**
I’m the Director of **Mummel Road**, an NDIS-registered provider specialising in **positive behaviour support and early intervention**.
We are creating **three high-quality parent guides (lead magnets)** designed to:
* Reduce overwhelm for families
* Provide practical, immediately usable strategies
* Guide parents toward our **4 Week Family Reset Program**
These are not generic PDFs.
They need to feel:
* **Supportive, human, and practical**
* **Grounded in behaviour support principles**
* **Clear and actionable for real-life use**
* **Conversion-aware (designed to lead to a waitlist CTA)**
---
# **Scope of Work**
You will create **3 parent-facing guides** (approx. 1,000–2,000 words each):
### 1. **The Mummel Road 3 Step Process**
* Connect → Understand → Guide
* Reduce stress and improve daily flow
### 2. **Building Predictability Into Your Child’s Day**
* Reduce overwhelm and anxiety
* Focus on routines, transitions, and structure
### 3. **4 Week Family Reset Plan**
* Weekly structure (planning, accountability, teamwork, consolidation)
* Practical implementation guide
---
# **What Success Looks Like**
The final guides will:
* Be **easy to read and implement immediately**
* Reflect a **neuro-affirming, family-centred approach**
* Balance **expert authority with warmth**
* Include **clear, practical strategies (not theory-heavy)**
* Naturally guide parents toward:
* Joining a waitlist
* Ongoing engagement
---
# **Tone & Style**
We are *not* looking for:
* Clinical or academic writing
* Overly polished or corporate tone
We *are* looking for:
* Conversational, clear, and supportive
* Confident but not overwhelming
* Practical and grounded in real-life parenting
---
# **Deliverables**
* 3 completed guides (Word or Google Doc format)
* Structured for easy design handover (headings, sections, flow)
* Includes:
* Clear introduction/hook
* Practical steps
* Embedded CTAs (waitlist for 4 Week Reset Program)
---
# **Timeline**
* Week 1: Outline + sample section
* Week 2–3: Drafts
* Week 4: Revisions + final delivery
---
# **Budget**
Fixed project fee: **$1,800 – $3,000 AUD**
(depending on experience and demonstrated quality)
Milestones:
* 30% upfront
* 40% after draft review
* 30% on final delivery
---
# **Who This Is For**
This project is best suited to someone who has:
* Experience in **copywriting or content writing for parents/families**
* Understanding of:
* Autism / neurodiversity OR
* Behaviour support OR
* Parenting psychology
* Ability to write **conversion-aware content (not just informational)**
---
# **To Apply (Important – Applications Without This Will Not Be Reviewed)**
Please include:
1. **2–3 relevant samples**
* Parent-facing guides, lead magnets, or similar content
2. A short response to:
> “How would you balance being supportive to parents while still guiding them toward a paid program?”
3. Optional (but highly valued):
* Experience in NDIS, therapy, education, or parenting spaces
---
# **Final Notes**
We are building **long-term assets** for our brand, not one-off content.
If this project is a good fit, there is opportunity for:
* Ongoing work (email sequences, landing pages, campaigns)
* Collaboration on future programs and resources
---
# **Tone Check (Important)**
Before applying, ask yourself:
> Can I write something that a tired parent reads at 9pm and thinks,
> “This actually feels doable”?
If yes—we’d love to hear from you.
--
Requirements:
- Format: PDFs
- Interactive Elements: Embedded videos, clickable links, quizzes, and surveys
- Visual Elements: Images and illustrations
Ideal Skills and Experience:
- Proficiency in PDF creation and design
- Experience with embedding multimedia and interactive content
- Strong graphic design skills for images and illustrations
- Attention to detail and ability to meet deadlines
Please provide samples of similar work done.
See the google link below.
https://drive.google.com/drive/folders/1t5GadFl-mgTHzEWxm6Tl4eR3lmUpIDjf?usp=share_link
Please see the deliverables, milestones and clear expectations of the journey towards the completed project :
Conversion-Focused Copywriter Needed: 3 Parent Guides for Behaviour Support Brand (NDIS / Autism)
---
# **Project Overview**
I’m the Director of **Mummel Road**, an NDIS-registered provider specialising in **positive behaviour support and early intervention**.
We are creating **three high-quality parent guides (lead magnets)** designed to:
* Reduce overwhelm for families
* Provide practical, immediately usable strategies
* Guide parents toward our **4 Week Family Reset Program**
These are not generic PDFs.
They need to feel:
* **Supportive, human, and practical**
* **Grounded in behaviour support principles**
* **Clear and actionable for real-life use**
* **Conversion-aware (designed to lead to a waitlist CTA)**
---
# **Scope of Work**
You will create **3 parent-facing guides** (approx. 1,000–2,000 words each):
### 1. **The Mummel Road 3 Step Process**
* Connect → Understand → Guide
* Reduce stress and improve daily flow
### 2. **Building Predictability Into Your Child’s Day**
* Reduce overwhelm and anxiety
* Focus on routines, transitions, and structure
### 3. **4 Week Family Reset Plan**
* Weekly structure (planning, accountability, teamwork, consolidation)
* Practical implementation guide
---
# **What Success Looks Like**
The final guides will:
* Be **easy to read and implement immediately**
* Reflect a **neuro-affirming, family-centred approach**
* Balance **expert authority with warmth**
* Include **clear, practical strategies (not theory-heavy)**
* Naturally guide parents toward:
* Joining a waitlist
* Ongoing engagement
---
# **Tone & Style**
We are *not* looking for:
* Clinical or academic writing
* Overly polished or corporate tone
We *are* looking for:
* Conversational, clear, and supportive
* Confident but not overwhelming
* Practical and grounded in real-life parenting
---
# **Deliverables**
* 3 completed guides (Word or Google Doc format)
* Structured for easy design handover (headings, sections, flow)
* Includes:
* Clear introduction/hook
* Practical steps
* Embedded CTAs (waitlist for 4 Week Reset Program)
---
# **Timeline**
* Week 1: Outline + sample section
* Week 2–3: Drafts
* Week 4: Revisions + final delivery
---
# **Budget**
Fixed project fee: **$1,800 – $3,000 AUD**
(depending on experience and demonstrated quality)
Milestones:
* 30% upfront
* 40% after draft review
* 30% on final delivery
---
# **Who This Is For**
This project is best suited to someone who has:
* Experience in **copywriting or content writing for parents/families**
* Understanding of:
* Autism / neurodiversity OR
* Behaviour support OR
* Parenting psychology
* Ability to write **conversion-aware content (not just informational)**
---
# **To Apply (Important – Applications Without This Will Not Be Reviewed)**
Please include:
1. **2–3 relevant samples**
* Parent-facing guides, lead magnets, or similar content
2. A short response to:
> “How would you balance being supportive to parents while still guiding them toward a paid program?”
3. Optional (but highly valued):
* Experience in NDIS, therapy, education, or parenting spaces
---
# **Final Notes**
We are building **long-term assets** for our brand, not one-off content.
If this project is a good fit, there is opportunity for:
* Ongoing work (email sequences, landing pages, campaigns)
* Collaboration on future programs and resources
---
# **Tone Check (Important)**
Before applying, ask yourself:
> Can I write something that a tired parent reads at 9pm and thinks,
> “This actually feels doable”?
If yes—we’d love to hear from you.
--