IG/FB Content and Ad Pack Creation

Job Title

IG/FB Launch Pack + Optional Meta & Google Ads Setup (Nordic e-commerce) — Content + Templates + Ad Creatives

Job Description

Hi, I’m launching Markethus, a Nordic-style e-commerce store (single-seller storefront; multiple internal suppliers tracked via SKUs — NOT a public multivendor marketplace with vendor dashboards).
I need a done-for-me content + ads pack that I can schedule and run for ~60 days.

Delivery time

Deliver everything within 10 days after kickoff.

What you will deliver (exact quantities)
1) Brand + Creative System (Nordic minimal)

Apply a Nordic premium style (Warm Nordic palette) or propose a mini brand kit

Canva editable templates (deliver links + files):

12 templates total

5 feed post templates

5 story templates

2 Reels cover templates

Typography pairing + layout rules (spacing, rounded UI, premium look)

2) 60-day Content Pack (ready to publish)

Deliver assets ready to schedule:

Reels / Short videos

16 Reels (10–25 sec each)

Includes: script + captions + cover image + edited MP4

Feed posts

18 feed posts (mix carousel + single)

Size: 1080×1350 preferred

Stories

45 story frames (1080×1920)

Including: countdown/teasers, polls, Q&A, product highlights, “curated not marketplace”, shipping/returns trust

Copywriting

Captions for all posts/reels

3 hashtag sets (Sweden + Nordic lifestyle + home/wardrobe)

1 “About Markethus” short text (SV + EN)

1 UGC concept (e.g., #MarkethusStyle) + simple rules slide

Language: Swedish + English (SV primary for Sweden; EN for international)

If you recommend a better mix (e.g., fewer Reels but higher quality + more Stories), suggest it in your proposal — but keep total output sufficient for ~60 days.

Ads included (optional add-ons) — setup + creatives

To avoid budget surprises, please quote separately:

3) Optional Add-on B: Meta Ads (Facebook/Instagram)

Creatives

6 ad creatives total

3 video (from Reels variants)

3 static

6 ad copies (SV + EN)

Campaign setup & structure

1 Prospecting campaign (traffic or conversions depending on pixel readiness)

1 Retargeting campaign (site visitors + IG engagers)

Basic audience targeting plan (Sweden focus)

Budget guidance (I pay ad spend separately)

4) Optional Add-on C: Google Ads (Shopify)

1 Search campaign (brand + non-brand keywords)

Optional: Performance Max / Shopping only if Merchant Center + product feed is ready

Conversion tracking checklist (GA4 + Ads tag)

Basic keyword list + ad copy (SV + EN)

Note: Ad spend is paid by me separately. Your work is setup + creatives + structure + documentation.

Content themes (must be original and store-specific)

“More than a marketplace / curated store” messaging (trust & clarity)

Product drops + hero products

Supplier-based shipping explanation (simple, confidence-building)

Returns/packing experience

Nordic home/wardrobe lifestyle angles

Mix of real photos + mockups

What I will provide

Product photos (real + mockups)

Website categories + hero products list

Brand direction (Warm Nordic palette + tone)

Access to IG/FB pages + Meta Business Manager (limited permissions)

Shopify link + basic product info

Requirements

Portfolio: Reels + feed design examples (e-commerce preferred)

Can deliver within 10 days

Deliver all files editable (Canva links + source files; CapCut project files if possible)

Clear communication

Pricing (Important)

Please quote separately:

A) Content Pack + Templates (required)

B) Meta Ads setup (optional add-on)

C) Google Ads setup (optional add-on)

To apply, answer these 5 questions

Share 3 relevant samples (Reels + feed)

Confirm 10-day delivery

Fixed price for A, and optional prices for B and C

What ad structure do you recommend for a new store (Meta + Google)?

What do you need from me on Day 1?

PS: I will schedule/publish the content myself. I need a complete content pack + ad creatives + setup guide.