Content Creator for Premium Lifestyle Brand
Budget: $30 – $80 USD
About Us
The White Company is a UK-based lifestyle brand specializing in premium homeware, clothing, and fragrance products. Founded with a commitment to timeless design and exceptional quality, the brand has built a strong reputation for creating elegant, minimalist products that enhance everyday living.
Over the years, The White Company has grown into a globally recognized brand through a multi-channel approach, combining eCommerce, retail stores, and strategic partnerships. With a strong focus on customer experience, product craftsmanship, and brand consistency, the company continues to deliver a refined and cohesive lifestyle offering across all touchpoints.
Our approach blends thoughtful design with a deep understanding of modern consumer needs. We operate at the intersection of brand, product, and customer experience, creating a business where quality, simplicity, and attention to detail drive everything we do.
We are building a team that values creativity, ownership, and excellence. If you are passionate about premium brands, customer experience, and building meaningful impact through your work, we would love to have you join us.
Role Overview
We are looking for a creative and performance-driven Content Creator to develop engaging, conversion-focused content across social media and paid advertising channels. This role is responsible for producing high-quality video content that captures attention, communicates value, and drives measurable results.
The ideal candidate understands how to create content that not only looks good but also converts, with a strong grasp of short-form video trends and consumer psychology.
Key Responsibilities
Content Creation & Video Production
Create and manage daily content across:
* TikTok
* Instagram Reels
* Facebook
Produce and edit short-form video content (UGC-style, product demos, storytelling)
Develop multiple content angles, hooks, and creative concepts for testing
Creative Strategy & Testing
Continuously test different:
* Hooks (first 3 seconds)
* Messaging angles
* Visual styles
Identify high-performing creatives and scale winning concepts
Adapt content based on performance data and trends
Performance-Focused Content
Collaborate with marketing team to create content for paid ads
Understand key concepts such as:
* Hook
* Call-to-action (CTA)
* Pain point messaging
Create content aligned with the full-funnel customer journey
Trend Research & Optimization
Stay up to date with TikTok and social media trends
Research competitors and winning creatives in the market
Quickly adapt and iterate content based on insights
Requirements:
2+ years of experience in content creation (TikTok, Reels, or similar platforms)
Strong video shooting and editing skills (CapCut, Premiere, etc.)
Understanding of social media trends and viral content formats
Basic understanding of performance marketing and content for ads
Creative mindset with ability to generate multiple content ideas quickly
Self-motivated and able to produce content consistently
Nice to Have
Experience in eCommerce or DTC brands
Experience creating UGC-style ads
Familiarity with TikTok Creative Center or Meta Ads Library
Compensation & Benefits
Salary: $30- 80 per hour (based on experience)
Performance-based bonuses tied to content performance
Benefits:
* Flexible work environment
* Paid time off
* Opportunity for growth into senior creative or marketing roles
Why Join Us
Fast-growing eCommerce brand with strong demand
Opportunity to directly impact revenue through content
Creative freedom to test and experiment
Work in a performance-driven, fast-paced environment
Benefits:
Fully remote work
Flexible schedule
Opportunity to work on high-performance campaigns
Long-term collaboration with growth potential
Application Question
“Write 3 different hooks for a mattress targeting people with back pain.”
[Talent Acquisition Team]
HR at The White Company
80 Ruland Rd, Melville, NY 11747, United States
https://www.thewhitecompany.com
The White Company is a UK-based lifestyle brand specializing in premium homeware, clothing, and fragrance products. Founded with a commitment to timeless design and exceptional quality, the brand has built a strong reputation for creating elegant, minimalist products that enhance everyday living.
Over the years, The White Company has grown into a globally recognized brand through a multi-channel approach, combining eCommerce, retail stores, and strategic partnerships. With a strong focus on customer experience, product craftsmanship, and brand consistency, the company continues to deliver a refined and cohesive lifestyle offering across all touchpoints.
Our approach blends thoughtful design with a deep understanding of modern consumer needs. We operate at the intersection of brand, product, and customer experience, creating a business where quality, simplicity, and attention to detail drive everything we do.
We are building a team that values creativity, ownership, and excellence. If you are passionate about premium brands, customer experience, and building meaningful impact through your work, we would love to have you join us.
Role Overview
We are looking for a creative and performance-driven Content Creator to develop engaging, conversion-focused content across social media and paid advertising channels. This role is responsible for producing high-quality video content that captures attention, communicates value, and drives measurable results.
The ideal candidate understands how to create content that not only looks good but also converts, with a strong grasp of short-form video trends and consumer psychology.
Key Responsibilities
Content Creation & Video Production
Create and manage daily content across:
* TikTok
* Instagram Reels
Produce and edit short-form video content (UGC-style, product demos, storytelling)
Develop multiple content angles, hooks, and creative concepts for testing
Creative Strategy & Testing
Continuously test different:
* Hooks (first 3 seconds)
* Messaging angles
* Visual styles
Identify high-performing creatives and scale winning concepts
Adapt content based on performance data and trends
Performance-Focused Content
Collaborate with marketing team to create content for paid ads
Understand key concepts such as:
* Hook
* Call-to-action (CTA)
* Pain point messaging
Create content aligned with the full-funnel customer journey
Trend Research & Optimization
Stay up to date with TikTok and social media trends
Research competitors and winning creatives in the market
Quickly adapt and iterate content based on insights
Requirements:
2+ years of experience in content creation (TikTok, Reels, or similar platforms)
Strong video shooting and editing skills (CapCut, Premiere, etc.)
Understanding of social media trends and viral content formats
Basic understanding of performance marketing and content for ads
Creative mindset with ability to generate multiple content ideas quickly
Self-motivated and able to produce content consistently
Nice to Have
Experience in eCommerce or DTC brands
Experience creating UGC-style ads
Familiarity with TikTok Creative Center or Meta Ads Library
Compensation & Benefits
Salary: $30- 80 per hour (based on experience)
Performance-based bonuses tied to content performance
Benefits:
* Flexible work environment
* Paid time off
* Opportunity for growth into senior creative or marketing roles
Why Join Us
Fast-growing eCommerce brand with strong demand
Opportunity to directly impact revenue through content
Creative freedom to test and experiment
Work in a performance-driven, fast-paced environment
Benefits:
Fully remote work
Flexible schedule
Opportunity to work on high-performance campaigns
Long-term collaboration with growth potential
Application Question
“Write 3 different hooks for a mattress targeting people with back pain.”
[Talent Acquisition Team]
HR at The White Company
80 Ruland Rd, Melville, NY 11747, United States
https://www.thewhitecompany.com