Consumer Insights Social Media Manager
Budget: $750 – $1,500 USD
I have just launched my book, “Consumer Intelligence,” and I’m ready to amplify its reach while positioning myself as a leading voice in consumer research and insights. The collaboration revolves around three primary channels; LinkedIn, Instagram and YouTube, where I want to consistently grow followers, turn that growth into book sales, and solidify my authority as a thought leader. English and Spanish.
What the work looks like
I’ll supply raw ideas, research snippets, excerpts from the book and any behind-the-scenes material that could spark conversation. The task is to translate that into a balanced mix of educational posts and eye-catching infographics, tailored to each platform’s best practices and published on an agreed-upon schedule. Short-form copy, carousel designs, data-driven visuals and repurposed long-form articles should all feel cohesive and on-brand.
Preferred tools & approach
You’re free to use Canva, Adobe Creative Suite, Hootsuite/Buffer or any workflow you trust, provided we can easily share drafts, approvals and performance dashboards. Regular check-ins via Google Meet (or similar) keep the strategy iterative and transparent; LinkedIn Analytics, Instagram Insights and YouTube Studio should guide every tweak.
Key deliverables
Tasks:
– Develop weekly content (posts, carousels, short videos, visuals).
– Repurpose book content into social posts (Spanish/English).
– Use design/AI tools to create engaging images.
– Maintain consistent tone, aligned with my professional brand.
– Monitor engagement, reply to comments/messages.
Requirements:
– Proven experience managing LinkedIn and Instagram accounts. Also other platforms
– Strong writing/editing skills (Spanish & English).
– Creative eye for visuals (Canva, Photoshop, AI image tools).
– Understanding of book marketing or thought-leadership positioning is a plus.
What I value: Proactivity, creativity, and the ability to be my “image guardian”. Keeping my personal/professional brand coherent and impactful.
Please share: portfolio links, examples of LinkedIn/Instagram accounts you manage, and a short proposal with your ideas for my book launch.
Acceptance criteria
Content must align with the tone of “Consumer Intelligence,” cite any data correctly, and hit the agreed publication dates. Target KPIs for the first quarter: measurable follower uptick on all three channels and a clear correlation to book sales tracked through provided links.
What the work looks like
I’ll supply raw ideas, research snippets, excerpts from the book and any behind-the-scenes material that could spark conversation. The task is to translate that into a balanced mix of educational posts and eye-catching infographics, tailored to each platform’s best practices and published on an agreed-upon schedule. Short-form copy, carousel designs, data-driven visuals and repurposed long-form articles should all feel cohesive and on-brand.
Preferred tools & approach
You’re free to use Canva, Adobe Creative Suite, Hootsuite/Buffer or any workflow you trust, provided we can easily share drafts, approvals and performance dashboards. Regular check-ins via Google Meet (or similar) keep the strategy iterative and transparent; LinkedIn Analytics, Instagram Insights and YouTube Studio should guide every tweak.
Key deliverables
Tasks:
– Develop weekly content (posts, carousels, short videos, visuals).
– Repurpose book content into social posts (Spanish/English).
– Use design/AI tools to create engaging images.
– Maintain consistent tone, aligned with my professional brand.
– Monitor engagement, reply to comments/messages.
Requirements:
– Proven experience managing LinkedIn and Instagram accounts. Also other platforms
– Strong writing/editing skills (Spanish & English).
– Creative eye for visuals (Canva, Photoshop, AI image tools).
– Understanding of book marketing or thought-leadership positioning is a plus.
What I value: Proactivity, creativity, and the ability to be my “image guardian”. Keeping my personal/professional brand coherent and impactful.
Please share: portfolio links, examples of LinkedIn/Instagram accounts you manage, and a short proposal with your ideas for my book launch.
Acceptance criteria
Content must align with the tone of “Consumer Intelligence,” cite any data correctly, and hit the agreed publication dates. Target KPIs for the first quarter: measurable follower uptick on all three channels and a clear correlation to book sales tracked through provided links.