PR Cleanup Specialist

I need a skilled professional to counter negative PR from a local newspaper that has published negative articles about me, controlling my profile on Google. The negative articles appear on the local newspaper's website.

Key Requirements:
- Expertise in online reputation management (ORM)
- Proven track record of suppressing negative articles in search results
- Strong understanding of SEO and content creation
- Ability to develop and implement a comprehensive PR counter-strategy
- Excellent communication skills to liaise with media if necessary

Ideal Skills and Experience:
- Background in PR or journalism
- Experience working with similar clients
- Familiarity with local news dynamics
- Strong analytical skills to measure progress and adapt strategies

Please provide examples of past work and a detailed strategy.