Chinese Social Media Specialist Long-Term Role

Social Media Specialist (Chinese Speaker) – Long-term Role with Paid Trial
We are a Singapore-based IELTS training company (kissielts.com)specializing in helping students prepare for the IELTS exam, an internationally recognized English proficiency test. Over the past 9 years, we’ve successfully provided high-ticket 1-on-1 coaching and video courses to Chinese speakers worldwide.

As we expand to support other language speakers and transition to AI-powered courses, we’re seeking a proactive and adaptable social media specialist to enhance our presence on Chinese platforms like WeChat, Bilibili, and Xiaohongshu (The Red). These platforms already feature an established audience, and we’re looking for someone to build on this foundation.

Position Details:
Fluent in Simplified Chinese & English (native-level proficiency required).
Candidates familiar with Chinese social media platforms preferred.
Long-term role after successful completion of a paid trial.
Long-Term Position Responsibilities:
Manage and optimize content on WeChat, Bilibili, YouTube, and Xiaohongshu.
Decide on titles and content outlines for 3-4 posts per week and repurpose them across platforms.
Design titles, thumbnails, and content outlines (coaches will provide the core IELTS teaching content).
Work closely with an editor who will handle final content production.
Full-time pay: USD 800/month + performance-based bonuses ($200-$600).
Selection Process:
Paid Trial 1 ($40): Repurpose an existing long-form video into a WeChat article and short video.
Paid Trial 2 ($30): Create an original WeChat article outline to reduce workload for our team.
Part-time period (1-2 months, paid per task).
Long-term full-time role.
Trial Task 1 (Paid - $40 USD):
The task requires repurposing a long-form video into:

One WeChat short video (3-5 min)

Select the best clips from an existing video.
Add bilingual subtitles (English & Simplified Chinese).
Create an eye-catching thumbnail and strong title with trending keywords.
(Optional) Include a brief voiceover for smooth transitions.
One WeChat article

Write a structured article based on the video.
Use proven high-performing article structures to increase engagement.
Fill in a pre-provided template (no need to format or edit).
Performance Goal:
A strong WeChat video achieves 500+ views within 24 hours.
A strong WeChat article achieves 1,000+ views within 24 hours.
Must-Have Skills:
✅ Fluent in Simplified Chinese & English.
✅ Social Media Savvy: You actively follow trends and know what performs well online.
✅ Experience with Content Repurposing: Prefer candidates who have grown social accounts (own or for a company).
✅ Mission-Driven: Passion for helping students achieve IELTS success.
✅ Growth-Oriented: Always looking for ways to improve and stay ahead of trends.
✅ Proactive & Results-Driven: You take initiative and deliver measurable results.

Application Process:
Ensure you meet all requirements.
Complete the Initial Assessment (details provided to shortlisted candidates).
Decisions will be made by Saturday, 8 AM (KL Time).
If selected, you can request a one-time Q&A session before starting.
2-3 candidates will be selected.
Task Deadlines (Milestones):
Milestone 1: Submit up to the title section in the template within 24 hours of receiving the task.
Milestone 2: Submit up to the WeChat article outline within 48 hours of receiving the task.
Milestone 3: Submit the final WeChat video & article within 72 hours of receiving the task.