Calgary Construction Social Media Marketing
Budget: $15 – $25 USD
My Calgary-based construction company specialises in basement development and home renovations, yet our social feeds don’t reflect the quality of work we deliver on-site. The goal is to turn Facebook and Instagram into steady engines for brand awareness and qualified leads within the local market.
What I already have
• A portfolio of before-and-after photos, client testimonials, and service breakdowns
• A modest following that engages sporadically
• Clear voice guidelines that position us as reliable, safety-first, and family-friendly
What I need next
1. A 3-month content and ad calendar tailored specifically for Facebook and Instagram.
2. High-impact creative assets (static, carousel, short-form video or Reels) that highlight basement development, full-home remodels, and seasonal promotions.
3. Campaign set-up and weekly optimisation of paid ads aimed at Calgary homeowners, driving traffic to our quote-request form.
4. Simple KPI dashboard: reach, clicks, cost-per-lead, and booking conversions, reported every two weeks.
Acceptance criteria
• Minimum 20% growth in Facebook and Instagram reach by the end of month three.
• At least 30 qualified leads generated from social campaigns during the same period, tracked via UTM codes.
Preferred tools: Meta Business Suite, Canva or Adobe CC for creatives, and Google Analytics for lead tracking. Access to our existing assets and brand guide will be provided on day one.
If this matches your strengths in Facebook and Instagram marketing, let’s elevate our local presence and keep Calgary homeowners thinking of us first for their next renovation.
What I already have
• A portfolio of before-and-after photos, client testimonials, and service breakdowns
• A modest following that engages sporadically
• Clear voice guidelines that position us as reliable, safety-first, and family-friendly
What I need next
1. A 3-month content and ad calendar tailored specifically for Facebook and Instagram.
2. High-impact creative assets (static, carousel, short-form video or Reels) that highlight basement development, full-home remodels, and seasonal promotions.
3. Campaign set-up and weekly optimisation of paid ads aimed at Calgary homeowners, driving traffic to our quote-request form.
4. Simple KPI dashboard: reach, clicks, cost-per-lead, and booking conversions, reported every two weeks.
Acceptance criteria
• Minimum 20% growth in Facebook and Instagram reach by the end of month three.
• At least 30 qualified leads generated from social campaigns during the same period, tracked via UTM codes.
Preferred tools: Meta Business Suite, Canva or Adobe CC for creatives, and Google Analytics for lead tracking. Access to our existing assets and brand guide will be provided on day one.
If this matches your strengths in Facebook and Instagram marketing, let’s elevate our local presence and keep Calgary homeowners thinking of us first for their next renovation.