Branding and Content Expert for Education Platform

Job ID: 39034845

Budget: $250 – $750 USD

Marketing Professional for Branding, Campaign Templates, and Content Creation

Job Description:
We are a small business in the education sector, working with Indian schools and principals. We are looking for a skilled marketing professional to help us create branding assets, email/SMS/WhatsApp templates, and social media content for our campaigns. The ideal candidate will have experience in design, content writing, and compliance with Indian SMS/WhatsApp regulations (DLT).

Scope of Work:
Branding:

Develop a brand identity including logo, color palette, and typography.

Create a brand guideline document for consistent use across all communications.

Email Templates:

Design and write 40 email templates for various campaign use cases (e.g., welcome emails, promotional offers, newsletters).

Ensure templates are mobile-friendly and align with our brand guidelines.

SMS/WhatsApp Templates:

Create 50 SMS/WhatsApp templates for campaigns targeting Indian schools and principals.

Ensure compliance with TRAI’s DLT regulations (pre-approved templates, opt-in language).

Content Writing and Research:

Research and write engaging content for emails, SMS, and WhatsApp campaigns.

Develop content ideas tailored to the Indian education sector.

Social Media Posts:

Create 30 social media posts (e.g., LinkedIn, Facebook, Instagram) to promote our campaigns.

Include graphics and captions aligned with our brand identity.

Collaboration:

Work closely with our team to refine designs and content.

Use tools like Figma, Canva, or Adobe Express for collaborative design work.

Requirements:
Experience:

Proven experience in branding, email/SMS template design, and content writing.

Familiarity with Indian SMS/WhatsApp compliance (DLT).

Skills:

Proficiency in design tools (e.g., Canva, Adobe Creative Suite, Figma).

Strong writing and research skills for the education sector.

Knowledge of social media trends and best practices.

Portfolio:

Share examples of previous work (e.g., email templates, SMS campaigns, branding projects).

Communication:

Fluent in English (written and spoken).

Responsive and open to feedback.

Timeline:
Branding: 1 week.

Email/SMS/WhatsApp Templates: 2 weeks.

Social Media Posts: 1 week.

Budget:
Budget Range:
INR 50,000 - 125,000 depending on experience and quality.

Payment Terms: Milestone-based (e.g., 30% upfront, 40% after templates, 30% after final delivery).

How to Apply:
Submit your portfolio showcasing relevant work (branding, email/SMS templates, social media posts).

Provide a proposal outlining your approach to this project.

Include your estimated timeline and cost.