Brand & Recruitment Content Creation

REQUEST FOR QUOTATION (RFQ): COMPREHENSIVE BRAND & RECRUITMENT CONTENT

1. PROJECT OBJECTIVE
To produce a 30-day "Content Starter Kit" for MinuteMan. Assets must serve two distinct internal stakeholders:
- Marketing VA: Focused on customer acquisition and brand vibe
- Recruiter VA: Focused on attracting high-quality job applicants

2. DETAILED SHOT LIST & FORMAT REQUIREMENTS

A. VERTICAL VIDEO (9:16) - Optimized for Reels/TikTok/Shorts
Total Required: 20-25 Unique Clips (5-15 seconds each)
- [5 Clips] "The Process": High-speed and slow-motion tunnel footage
- [5 Clips] "Meet the Team": High-energy clips of staff waving or "team huddles"
- [5 Clips] "Clean Car Satisfaction": Water beading and smiling customers
- [5 Clips] "Behind the Scenes": Wash Attendants prepping or Concierges at work
- [5 Clips] "Recruitment Teasers": Staff saying "Join our team!"

B. HORIZONTAL VIDEO (16:9) - Optimized for Web & YouTube
Total Required: 5-10 Unique Clips (15-30 seconds each)
- [3 Clips] Wide "Atmosphere": Sweeping views of facility and kiosks
- [3 Clips] Technical: Detailed shots of equipment showing "wash quality"
- [4 Clips] Interviews: 30-sec testimonials from 2 staff and 2 customers

C. STILL PHOTOGRAPHY (Portrait & Landscape)
Total Required: 50+ Edited Images
- [15 Portrait (9:16)]: "Staff Heroes" for Stories/Hiring posts
- [15 Landscape (16:9)]: Facility and "Hero" car shots for Web
- [20 Candid/Action]: Staff interacting with customers or site maintenance

3. CONTENT GUIDANCE & VIBE
- Lighting: Bright, "Fresh," and high-energy
- Authenticity: Capture real smiles and movement; no stiff posing
- Safety: Photographer MUST wear a safety vest near the tunnel
- Brand Standards: Staff must be in clean, approved uniforms

4. DELIVERY & FOLDER STRUCTURE
Assets must be uploaded to the provided Google Drive link within 48 hours
Please use the following directory structure:

[Root Folder: Photoshoot_MMDDYY]
├── Photos/
│ ├── Portrait_9-16/
│ └── Landscape_16-9/
└── Videos/
├── Portrait_9-16_Social/
└── Landscape_16-9_Web/

File Naming: Use descriptive names (e.g., WA_Prepping_Car_Vertical.mp4)

5. QUOTATION REQUEST
Please provide a "Content Package" price including on-site time, basic editing, and full commercial usage rights