Brand Awareness Social Media Campaign
Budget: ₹1,500 – ₹12,500 INR
Our e-commerce label is ready to expand its reach, and I want a fresh, consistent voice across Facebook, Instagram and Twitter that keeps my audience talking about us long after they scroll on. The core objective is simple: lift brand awareness—everything you create should serve that goal.
Scope of work
You will own the day-to-day presence on the three platforms, blending text posts, eye-catching images or infographics, and short videos into a cohesive storyline. That means shaping a monthly content calendar, crafting each asset, scheduling with Meta Business Suite or a similar tool, and keeping conversations moving in real time by answering comments and DMs. When the story needs an extra push, you will build targeted ads through Ads Manager, optimise them for reach and CPM, and tie the results back to our e-commerce funnel.
Deliverables & success markers
• 30-day editorial calendar with post captions, asset notes and suggested hashtags
• Production of a minimum of 3 posts per platform, per week (mix of formats as above)
• Two short-form videos weekly, optimised for Reels & Twitter video specs
• Bi-weekly report covering reach, impressions, follower growth and top-performing content, exported from platform analytics or Sprout/Hootsuite
• Clear recommendations for the next cycle based on data insights
Creative assets can be built with Canva, Adobe CC or your preferred suite as long as final files remain editable. All copy must align with our brand voice guidelines, which I’ll share once we start.
I’m aiming for a smooth, collaborative process and quick turnarounds, so strong communication and a knack for testing new ideas are essential. If that matches how you love to work, let’s build some buzz.
Scope of work
You will own the day-to-day presence on the three platforms, blending text posts, eye-catching images or infographics, and short videos into a cohesive storyline. That means shaping a monthly content calendar, crafting each asset, scheduling with Meta Business Suite or a similar tool, and keeping conversations moving in real time by answering comments and DMs. When the story needs an extra push, you will build targeted ads through Ads Manager, optimise them for reach and CPM, and tie the results back to our e-commerce funnel.
Deliverables & success markers
• 30-day editorial calendar with post captions, asset notes and suggested hashtags
• Production of a minimum of 3 posts per platform, per week (mix of formats as above)
• Two short-form videos weekly, optimised for Reels & Twitter video specs
• Bi-weekly report covering reach, impressions, follower growth and top-performing content, exported from platform analytics or Sprout/Hootsuite
• Clear recommendations for the next cycle based on data insights
Creative assets can be built with Canva, Adobe CC or your preferred suite as long as final files remain editable. All copy must align with our brand voice guidelines, which I’ll share once we start.
I’m aiming for a smooth, collaborative process and quick turnarounds, so strong communication and a knack for testing new ideas are essential. If that matches how you love to work, let’s build some buzz.