Brand Awareness Campaign for UPSC Coaching
Budget: ₹12,500 – ₹37,500 INR
My UPSC coaching institute is ready to expand its online presence, and the single-minded goal is greater brand awareness among serious aspirants across India. To achieve this, I need an integrated strategy that blends engaging social media work on Facebook and Instagram with solid, best-practice SEO for our website.
Social Media
– Craft a 30-day content calendar that balances tips, success stories, exam updates and short-form video ideas tailored to Facebook and Instagram.
– Design eye-catching creatives and provide ad copy that speaks to the UPSC journey.
– Set up and optimise at least two paid campaigns, detailing target audiences, bid strategy and creative tests.
– Supply a performance dashboard (reach, engagement, cost per result) so I can track progress in real time.
Search Engine Optimisation
– Run a full site audit and deliver a clear, prioritised fix list covering technical, on-page and UX elements.
– Compile a research-driven keyword set focused on UPSC-related searches, then map those terms to existing or recommended pages.
– Outline a backlink and content plan that positions our academy as a trusted authority.
– Provide a baseline ranking report and forecast expected movement.
Acceptance criteria
• Social impressions and engagement rising week-over-week.
• Target keyword group improving by at least 10 % in the first month.
• All recommendations delivered in editable format (Google Sheets/Docs or similar).
Tools you’re comfortable with are entirely up to you—whether that’s Meta Business Suite, Google Analytics, Ahrefs, SEMrush or your preferred stack—as long as the data stays transparent. If the initial month delivers measurable traction we can extend the collaboration into a long-term retainer for ongoing content, ads and SEO maintenance.
Social Media
– Craft a 30-day content calendar that balances tips, success stories, exam updates and short-form video ideas tailored to Facebook and Instagram.
– Design eye-catching creatives and provide ad copy that speaks to the UPSC journey.
– Set up and optimise at least two paid campaigns, detailing target audiences, bid strategy and creative tests.
– Supply a performance dashboard (reach, engagement, cost per result) so I can track progress in real time.
Search Engine Optimisation
– Run a full site audit and deliver a clear, prioritised fix list covering technical, on-page and UX elements.
– Compile a research-driven keyword set focused on UPSC-related searches, then map those terms to existing or recommended pages.
– Outline a backlink and content plan that positions our academy as a trusted authority.
– Provide a baseline ranking report and forecast expected movement.
Acceptance criteria
• Social impressions and engagement rising week-over-week.
• Target keyword group improving by at least 10 % in the first month.
• All recommendations delivered in editable format (Google Sheets/Docs or similar).
Tools you’re comfortable with are entirely up to you—whether that’s Meta Business Suite, Google Analytics, Ahrefs, SEMrush or your preferred stack—as long as the data stays transparent. If the initial month delivers measurable traction we can extend the collaboration into a long-term retainer for ongoing content, ads and SEO maintenance.