Boost Foot Traffic to Northpark
Budget: $750 – $1,500 USD
I need a results-oriented marketer to draw more shoppers into Northpark Mall in Ridgeland, Mississippi. My priority is foot traffic, so every idea you propose should ultimately translate into people walking through our doors.
Social media will be the backbone of the effort. We are active on Facebook and Instagram and want to add TikTok to the mix, so you should be comfortable planning, creating, and scheduling short-form videos, carousels, and stories that highlight our stores, seasonal sales, and in-mall experiences. While digital drives awareness, I also want to turn that online excitement into real-world buzz through local events and on-site promotions—think pop-up activations, themed weekends, or influencer meet-ups that give people a fresh reason to visit.
Deliverables
• Three-month social media content calendar covering Facebook, Instagram, and TikTok
• Paid ad strategy (targeting, budget split, creative concepts, KPIs)
• Concept and execution plan for at least two in-mall events or promotions, including logistics, partnerships, and expected draw
• Weekly performance report summarizing reach, engagement, and—most importantly—measurable lifts in foot traffic
Please share examples of campaigns where you successfully increased in-person visits, note any local partnerships you can leverage, and outline your timeframe to launch once assets are approved.
Social media will be the backbone of the effort. We are active on Facebook and Instagram and want to add TikTok to the mix, so you should be comfortable planning, creating, and scheduling short-form videos, carousels, and stories that highlight our stores, seasonal sales, and in-mall experiences. While digital drives awareness, I also want to turn that online excitement into real-world buzz through local events and on-site promotions—think pop-up activations, themed weekends, or influencer meet-ups that give people a fresh reason to visit.
Deliverables
• Three-month social media content calendar covering Facebook, Instagram, and TikTok
• Paid ad strategy (targeting, budget split, creative concepts, KPIs)
• Concept and execution plan for at least two in-mall events or promotions, including logistics, partnerships, and expected draw
• Weekly performance report summarizing reach, engagement, and—most importantly—measurable lifts in foot traffic
Please share examples of campaigns where you successfully increased in-person visits, note any local partnerships you can leverage, and outline your timeframe to launch once assets are approved.