Bold Social Brand Launch
Budget: ₹600 – ₹1,500 INR
My physical business has grown nicely offline, and now I’m ready to amplify that success on Facebook and Instagram. The sole focus of this project is a strong, cohesive social media presence that sparks brand awareness and sets the stage for future sales initiatives.
Here’s the journey we’ll take together:
– First, you’ll audit the almost-blank digital slate I have today, translate my existing brand personality into social-ready visuals, and secure polished, fully optimised Facebook and Instagram Business profiles.
– Next comes strategy: a clear tone-of-voice guide, colour and font selections, a starter hashtag bank, and a concise overview of how each platform should speak to my audience.
– Then content: a 30-day calendar mixing feed posts, Stories, and Reels, each with captions, creative direction, and posting times. Using Meta Business Suite (or a similar scheduler), the first two weeks of posts should be loaded and ready to go live.
– Finally, performance: a simple dashboard template that tracks reach, impressions, and follower growth so I can measure the brand-awareness lift in real time.
Acceptance criteria
• Facebook Page and Instagram profile active, verified where possible, and visually consistent with supplied brand assets.
• 30-day content calendar delivered in Google Sheets or Airtable, complete with copy, visual notes, and scheduling details.
• First 14 days of content scheduled and visible in Meta Business Suite.
• Branded style guide (4–6 pages) provided in PDF.
• KPI dashboard template shared and demonstrated.
The groundwork you lay here should make it easy to layer on paid campaigns or even a future e-commerce site, but right now the spotlight is firmly on organic brand awareness. If this aligns with your expertise in Facebook, Instagram, Canva/Adobe tools, and analytics, let’s get rolling—my audience is waiting.
Here’s the journey we’ll take together:
– First, you’ll audit the almost-blank digital slate I have today, translate my existing brand personality into social-ready visuals, and secure polished, fully optimised Facebook and Instagram Business profiles.
– Next comes strategy: a clear tone-of-voice guide, colour and font selections, a starter hashtag bank, and a concise overview of how each platform should speak to my audience.
– Then content: a 30-day calendar mixing feed posts, Stories, and Reels, each with captions, creative direction, and posting times. Using Meta Business Suite (or a similar scheduler), the first two weeks of posts should be loaded and ready to go live.
– Finally, performance: a simple dashboard template that tracks reach, impressions, and follower growth so I can measure the brand-awareness lift in real time.
Acceptance criteria
• Facebook Page and Instagram profile active, verified where possible, and visually consistent with supplied brand assets.
• 30-day content calendar delivered in Google Sheets or Airtable, complete with copy, visual notes, and scheduling details.
• First 14 days of content scheduled and visible in Meta Business Suite.
• Branded style guide (4–6 pages) provided in PDF.
• KPI dashboard template shared and demonstrated.
The groundwork you lay here should make it easy to layer on paid campaigns or even a future e-commerce site, but right now the spotlight is firmly on organic brand awareness. If this aligns with your expertise in Facebook, Instagram, Canva/Adobe tools, and analytics, let’s get rolling—my audience is waiting.