Boiler Brand Social Media Launch
Budget: £10 – £15 GBP
I’m building a new boiler-installation company from the ground up and need a creative partner to put our name in front of homeowners on Facebook, Instagram and Twitter. Our branding is only sketched out, so your first task will be to tighten the colour palette, fonts and tone so every post feels consistent and professional.
Once the look and voice are locked, I want an ongoing stream of strong, helpful content that positions us as the go-to choice for modern, energy-efficient heating. That means crafting blog posts that answer common homeowner questions, eye-catching infographics that break down savings and maintenance tips, and short, engaging videos that show installations or quick how-tos. You’ll schedule, publish and optimise each piece, then monitor performance and tweak the calendar accordingly.
Toward the back end of the year we’ll shift into paid campaigns, so experience setting up and refining Facebook and Instagram Ads is important. If you’ve run ads for home-improvement or trade services before, let me know—those insights will shorten our testing phase.
Key deliverables:
• Finalised mini-brand guide (logo usage, colours, fonts, tone)
• Fully built and optimised profiles on Facebook, Instagram, Twitter
• 3-month rolling content calendar with topics, formats and keywords
• Ongoing creation and scheduling of blog posts, infographics and short videos
• Monthly performance report with recommendations
• Setup and management of paid ads when we hit the campaign phase
If you’re confident turning technical boiler talk into homeowner-friendly stories and have the analytics chops to back creative decisions, I’d love to hear how you’d tackle this launch.
Once the look and voice are locked, I want an ongoing stream of strong, helpful content that positions us as the go-to choice for modern, energy-efficient heating. That means crafting blog posts that answer common homeowner questions, eye-catching infographics that break down savings and maintenance tips, and short, engaging videos that show installations or quick how-tos. You’ll schedule, publish and optimise each piece, then monitor performance and tweak the calendar accordingly.
Toward the back end of the year we’ll shift into paid campaigns, so experience setting up and refining Facebook and Instagram Ads is important. If you’ve run ads for home-improvement or trade services before, let me know—those insights will shorten our testing phase.
Key deliverables:
• Finalised mini-brand guide (logo usage, colours, fonts, tone)
• Fully built and optimised profiles on Facebook, Instagram, Twitter
• 3-month rolling content calendar with topics, formats and keywords
• Ongoing creation and scheduling of blog posts, infographics and short videos
• Monthly performance report with recommendations
• Setup and management of paid ads when we hit the campaign phase
If you’re confident turning technical boiler talk into homeowner-friendly stories and have the analytics chops to back creative decisions, I’d love to hear how you’d tackle this launch.