Baby Brand Social Media Manager
Budget: $30 – $250 AUD
I run a growing line of baby and toddler products and I need a social media partner who can keep our feeds vibrant, friendly and truly useful for new parents. The job covers three channels—Facebook, Instagram and TikTok—and the content mix must include eye-catching images, short-form videos and conversational text posts.
Community engagement sits at the heart of this brief. Every post should spark dialogue, encourage shares, and gently guide parents toward our shop without feeling sales-heavy. I’ll supply product details, brand voice notes and past creative; you’ll turn them into a steady calendar of ideas, schedule them, answer basic comments, and optimise timing with Meta Ads Manager where paid boosts make sense.
Key outcomes I’ll use to judge success:
• A consistent posting cadence agreed in advance and delivered on time
• Noticeable growth in comments, saves and direct messages from parents
• Clear recommendations on when and how to run or scale Meta ads to keep momentum
If you’re experienced in family-focused storytelling, comfortable filming or editing short reels, and know your way around TikTok trends as well as Facebook Creator Studio, let’s chat and map out the first month of content together.
Community engagement sits at the heart of this brief. Every post should spark dialogue, encourage shares, and gently guide parents toward our shop without feeling sales-heavy. I’ll supply product details, brand voice notes and past creative; you’ll turn them into a steady calendar of ideas, schedule them, answer basic comments, and optimise timing with Meta Ads Manager where paid boosts make sense.
Key outcomes I’ll use to judge success:
• A consistent posting cadence agreed in advance and delivered on time
• Noticeable growth in comments, saves and direct messages from parents
• Clear recommendations on when and how to run or scale Meta ads to keep momentum
If you’re experienced in family-focused storytelling, comfortable filming or editing short reels, and know your way around TikTok trends as well as Facebook Creator Studio, let’s chat and map out the first month of content together.