Simple Competitor Analysis Research
Budget: £10 – £15 GBP
I need an extra pair of hands to keep tabs on what my competitors are doing and saying online. The focus is purely competitor analysis, so every task you pick up should help me understand how rival brands position themselves, what content resonates with their audiences, and where they appear to be heading next.
Most of your digging will happen on social media—specifically Twitter and LinkedIn—because that is where my industry’s conversations unfold in real time. Beyond social posts, I also want the perspective that well-curated industry reports provide. Think executive summaries, key statistics, and any forward-looking commentary that could inform strategic decisions.
Here’s what I expect you to deliver:
• A weekly spreadsheet (or Airtable view) capturing notable competitor posts on Twitter and LinkedIn, with date, engagement metrics, and your brief takeaway.
• A running doc that logs insights pulled from relevant industry reports, properly referenced so I can revisit the source.
• A concise end-of-week snapshot highlighting emerging patterns, surprising moves, and recommended next steps.
If you already have favorite monitoring tools or scraping utilities, let me know; otherwise feel free to stick to manual collection as long as the data is clean and verifiable. Accuracy, clarity, and consistency are more important to me than volume.
Most of your digging will happen on social media—specifically Twitter and LinkedIn—because that is where my industry’s conversations unfold in real time. Beyond social posts, I also want the perspective that well-curated industry reports provide. Think executive summaries, key statistics, and any forward-looking commentary that could inform strategic decisions.
Here’s what I expect you to deliver:
• A weekly spreadsheet (or Airtable view) capturing notable competitor posts on Twitter and LinkedIn, with date, engagement metrics, and your brief takeaway.
• A running doc that logs insights pulled from relevant industry reports, properly referenced so I can revisit the source.
• A concise end-of-week snapshot highlighting emerging patterns, surprising moves, and recommended next steps.
If you already have favorite monitoring tools or scraping utilities, let me know; otherwise feel free to stick to manual collection as long as the data is clean and verifiable. Accuracy, clarity, and consistency are more important to me than volume.