Showjumping Horse Market Analysis
Budget: $10 – $30 USD
I am looking for someone to take an existing business concept and develop it into a fully detailed, high-level market and strategy analysis.
This is not starting from zero, I already have a structured outline covering target market, psychographics, service concept, consumption behaviour, pricing, and a full SWOT analysis. However, I am looking for someone to critically refine, expand, and elevate this into a professional, board-ready piece of work.
Business Context:
The concept is a showjumping horse sourcing service operating on a commission basis, connecting buyers to quality horses through a more structured, transparent, and trust-based system.
The focus is on improving how horses are sourced and presented, particularly between European supply markets and buyer demand.
Scope of Work:
You will be expected to take the existing material and significantly improve it by:
– Deepening the competitor analysis (real players, estimated market share, positioning, and marketing strategies)
– Expanding the market analysis with actual demand insights and buyer behaviour
– Refining and challenging the existing assumptions (not just repeating them)
– Building a strong, realistic SWOT analysis (market + business model)
– Clearly identifying where the real commercial opportunity lies
In addition, I want you to go further and develop:
– A detailed breakdown of what buyers are actually looking for in showjumping horses (level, age, price, type, etc.)
– Clear segmentation of customer types (riders, investors, parents) and how they behave differently
– A justified recommendation on whether this business should follow a premium / low-volume model or a higher-volume approach
– A structured business model including revenue logic, scalability, and risks
– A clear positioning strategy (how this stands out vs existing sellers)
– A realistic go-to-market strategy
– A step-by-step outline of how this business can actually be executed and succeed
This work should go beyond theory — I am specifically looking for practical, actionable insights that could be implemented.
Deliverables:
– Full written report (PDF or DOCX)
– Slide deck summarising key findings (PowerPoint or Google Slides)
– Source list for all data points and references
Important:
This is not a basic student task. I am looking for someone who can think critically, challenge assumptions, and produce high-quality strategic work.
If you have experience in equestrian, luxury, or high-value markets, that is a strong advantage.
Please include any relevant samples or previous work when reaching out.
This is not starting from zero, I already have a structured outline covering target market, psychographics, service concept, consumption behaviour, pricing, and a full SWOT analysis. However, I am looking for someone to critically refine, expand, and elevate this into a professional, board-ready piece of work.
Business Context:
The concept is a showjumping horse sourcing service operating on a commission basis, connecting buyers to quality horses through a more structured, transparent, and trust-based system.
The focus is on improving how horses are sourced and presented, particularly between European supply markets and buyer demand.
Scope of Work:
You will be expected to take the existing material and significantly improve it by:
– Deepening the competitor analysis (real players, estimated market share, positioning, and marketing strategies)
– Expanding the market analysis with actual demand insights and buyer behaviour
– Refining and challenging the existing assumptions (not just repeating them)
– Building a strong, realistic SWOT analysis (market + business model)
– Clearly identifying where the real commercial opportunity lies
In addition, I want you to go further and develop:
– A detailed breakdown of what buyers are actually looking for in showjumping horses (level, age, price, type, etc.)
– Clear segmentation of customer types (riders, investors, parents) and how they behave differently
– A justified recommendation on whether this business should follow a premium / low-volume model or a higher-volume approach
– A structured business model including revenue logic, scalability, and risks
– A clear positioning strategy (how this stands out vs existing sellers)
– A realistic go-to-market strategy
– A step-by-step outline of how this business can actually be executed and succeed
This work should go beyond theory — I am specifically looking for practical, actionable insights that could be implemented.
Deliverables:
– Full written report (PDF or DOCX)
– Slide deck summarising key findings (PowerPoint or Google Slides)
– Source list for all data points and references
Important:
This is not a basic student task. I am looking for someone who can think critically, challenge assumptions, and produce high-quality strategic work.
If you have experience in equestrian, luxury, or high-value markets, that is a strong advantage.
Please include any relevant samples or previous work when reaching out.