SEO Audit & Google Business Profile Setup

Overview
Client: Established fitness center chain with multiple locations across an european country
Industry: Fitness
Website technology: Wordpress
Timeline: 1 week intensive work

Scope
We need a technical SEO audit and local SEO setup for our multi-location fitness business. Focus on fixing critical technical issues and establishing strong foundations for local visibility.

Key Requirements:
Technical SEO audit and critical error fixes
Google Business Profile optimization for all locations
Local SEO setup and competitor analysis
3-6 month actionable roadmap with fees and KPIs to solve issues out of scope

Milestones
Milestone 1: Technical Audit & Setup (Days 1-2)
Complete technical SEO audit (identify critical errors only)
Google Business Profile audit for all locations
Access setup and baseline metrics collection
Deliverable: Technical issues report + GMB status report

Milestone 2: Quick Fixes & Local Setup (Days 3-4)
Fix critical technical SEO errors (easy wins only)
Optimize Google Business Profile information, categories, hours
Basic local keyword research per location
Competitor analysis (top 3 per location)
Deliverable: Fixed technical issues + optimized GMB profiles

Milestone 3: Strategy & Roadmap (Days 5-7)
Complete local SEO strategy document
3-6 month implementation roadmap with:
Specific actions to take
Timeline and priority levels
Expected costs per action
KPIs and measurement methods
Deliverable: Strategic roadmap document

Technical Requirements
Must Have Experience:
- Multi-location local SEO
- Google Business Profile optimization
- Technical SEO auditing tools
- Spanish market knowledge (preferred)
- Fitness/wellness industry experience (bonus)

Tools/Access Needed:
Google Search Console
Google Analytics
Google Business Profile (all locations)
Website backend access (if needed for critical fixes)

Expected Deliverables
1. Technical SEO Audit Report
Critical errors identification and prioritization
Quick wins implemented during project
Technical issues requiring development work (with specifications)

2. Google Business Profile Optimization
Complete setup and optimization of all location profiles
Local keyword mapping per location
Competitor analysis and opportunities

3. Strategic Roadmap (3-6 months)
For each recommended action:
Specific task description
Timeline and priority (High/Medium/Low)
Estimated cost breakdown
Success metrics and measurement methods
Expected impact

Example roadmap structure:
Month 1: Local content creation ($X cost, measure: local keyword rankings)
Month 2: Citation building ($X cost, measure: local pack visibility)
Month 3: Review generation strategy ($X cost, measure: review volume/rating)

Success Metrics
Week 1 Outcomes:
- All critical technical errors identified and easy fixes implemented
- 100% of GMB profiles properly configured
- Competitive landscape mapped per location
- Clear 3-6 month roadmap with cost projections

Roadmap Quality Requirements:
- Specific monthly actions with cost estimates
- Clear KPIs for each action
- Realistic timeline and resource requirements

Please include in your proposal:
Experience: Similar multi-location projects (with results)
Approach: Your methodology for the 1-week timeline
Tools: What SEO tools you'll use for analysis
Roadmap Sample: Example of how you structure long-term recommendations
Communication: How you'll report progress during the week

Budget: Please provide fixed-price quote for the complete 1-week project including all deliverables.