Comprehensive SEO & Ads Audit

Before I commit to a monthly SEO and ads management engagement, I need a thorough audit that leaves no blind spots. I want you to look at every angle of my current online presence—on-page content, backlink profile, and the technical foundation of the site—then benchmark it against my key competitors.

Scope
• On-page SEO: page-level optimisation, content gaps, keyword mapping, internal linking and any cannibalisation issues.
• Off-page SEO: backlink quality, anchor diversity, toxic link risks, and opportunities for authoritative links.
• Technical SEO: site architecture, crawlability, indexation, Core Web Vitals, structured data, and any flags that could hold rankings back.
• Competitor analysis: please include “Competitor 1”, “Competitor 2”, “Competitor 3”, plus https://www.dausthelabel.com and https://hiddenofficial.com.au.
https://www.vaylthelabel.com

I’m interested in their organic strengths, paid search tactics, and social ad angles so I can see exactly where the gaps and opportunities lie.

Deliverable
I need a clear, actionable report (PDF or Google Doc) that:
1. Summarises findings for each audit area
2. Prioritises issues by impact and effort
3. Recommends a 90-day roadmap for both SEO and paid ads

If the audit demonstrates a solid understanding of my industry and offers practical next steps, we’ll move straight into a monthly retainer for ongoing SEO and advertising management.