Comprehensive Birla Opus Paint Audit
Budget: ₹100 – ₹400 INR
I need a full-scale, data-driven audit of the Birla Opus brand that leaves no blind spots. The review must cover competitor analysis, market share and growth trends, online and offline sentiment, current advertising effectiveness, digital footprint, and any underlying issues holding the brand back.
To ground every insight in verifiable evidence, please work with a mix of social media platforms, published market-research reports, customer reviews, and any other reputable, legible sources you judge valuable. I am prioritising every area mentioned above, so the final output should read as a 360° view rather than a siloed set of mini-reports.
Deliverables I expect:
• A written report (PDF or Google Doc) that walks through findings for each focus area, supported by charts or tables where useful.
• A concise executive summary highlighting the three to five most urgent opportunities or risks.
• A slide deck ready for stakeholder presentation.
• Raw data files or dashboards so I can validate figures independently.
Acceptance criteria:
1. All statistics must cite the source and retrieval date.
2. Sentiment analysis should separate social chatter from formal review platforms.
3. Competitor benchmarking must include at least three direct rivals in the same price bracket.
4. Recommendations should be actionable within a six-month window and quantified wherever possible (e.g., projected lift in share of voice).
When you respond, demonstrate your suitability by pointing to past work and relevant experience analysing brands of similar scale; links or attachments are welcome. A brief outline of your proposed methodology will help me see how you plan to knit these diverse data inputs into a single, coherent narrative.
To ground every insight in verifiable evidence, please work with a mix of social media platforms, published market-research reports, customer reviews, and any other reputable, legible sources you judge valuable. I am prioritising every area mentioned above, so the final output should read as a 360° view rather than a siloed set of mini-reports.
Deliverables I expect:
• A written report (PDF or Google Doc) that walks through findings for each focus area, supported by charts or tables where useful.
• A concise executive summary highlighting the three to five most urgent opportunities or risks.
• A slide deck ready for stakeholder presentation.
• Raw data files or dashboards so I can validate figures independently.
Acceptance criteria:
1. All statistics must cite the source and retrieval date.
2. Sentiment analysis should separate social chatter from formal review platforms.
3. Competitor benchmarking must include at least three direct rivals in the same price bracket.
4. Recommendations should be actionable within a six-month window and quantified wherever possible (e.g., projected lift in share of voice).
When you respond, demonstrate your suitability by pointing to past work and relevant experience analysing brands of similar scale; links or attachments are welcome. A brief outline of your proposed methodology will help me see how you plan to knit these diverse data inputs into a single, coherent narrative.