Boost Our Local Orthodontic SEO

I run two orthodontic practices—one premium-focused (gorinortho.com, built on Wix) and one dedicated to Medicaid patients (MedicaidBracesNY.com). Paid ads give the Medicaid site modest traction, but organic visibility for both is practically nonexistent. My priority is clear: show up in the local pack and on the first page when someone within Brooklyn (≈3-mile radius) or Lynbrook (≈10-mile radius) searches for braces, Invisalign, or Medicaid-related orthodontic terms.

Because each brand speaks to a different audience, I need separate keyword strategies, content tweaks, and Google Business Profile optimisation that respect their distinct tones and value propositions—yet both must compete strongly in the same geographic corridors. I also need the usual technical and on-page foundations cleaned up on the Wix site, plus citation building and review generation guidance so we can keep momentum after the initial push.

Deliverables I will measure against:
• Comprehensive site audits for both domains outlining quick-win and long-term fixes
• Keyword and competitor research split by private-payer vs. Medicaid intent
• On-page optimisation (titles, meta, schema, internal links) implemented on Wix and WordPress/HTML as applicable
• Google Business Profile overhaul for each location, with tracking set up for calls, direction requests, and website clicks
• Local citation and backlink plan executed with monthly progress reports
• Clear before/after ranking and traffic benchmarks for Brooklyn and Lynbrook keyword clusters

If you have a proven record of lifting local healthcare providers into the map pack—and are comfortable working within the Wix ecosystem—let’s discuss your approach, timelines, and any supporting tools you’ll use (e.g., BrightLocal, Ahrefs, Semrush, Screaming Frog). I’m ready to move quickly once I see a strategy that fits these twin brands and tight local radiuses.