Communication with spectator

The ticketing concept for the event is broken into three areas:
• Opening Ceremony
• Closing Ceremony
• Competitions (9 venues, 24-26 sports across the city) with day and week
tickets available

Case Study:
Knowing the above, please outline for us the following:
1. The key messages you want to convey to ticket holders in the months leading
up to the games (think about what tone you want to use, what are the most
important things for spectators to know)
2. How will you convey this message? Please tell us what 3 communication
pieces you would compose to provide to spectators or post on our website
and when you would publish them.