Blogs Module (Frontend + Scalable Backend) with Advanced User Analytics Tracking

Project Description

We are looking for an experienced full-stack developer (backend-focused) to build a production-grade Blogs module and implement advanced user behaviour analytics for our website.

Frontend Figma designs are already finalized and must be implemented as-is.

A robust, scalable backend is critical as the blogs section is expected to grow significantly over time.

The project also involves integrating analytics and APIs with Zoho SalesIQ for user engagement and tracking.

This is a long-term, scale-ready implementation, not a basic MVP.

Scope of Work
Blogs Section – Frontend Development

Frontend development strictly based on provided Figma designs

Pages include (indicative):

Blogs listing page

Blog detail page

Category & tag-based listings

Featured / popular blogs

SEO-friendly implementation:

Clean, readable URLs

Meta tags (title, description, OG tags)

Performance-focused (fast load, mobile-first)

Blogs Backend (Core Focus Area)

A strong, well-architected backend is required to support long-term content growth and performance.

Backend Features:

Blog creation, editing, publishing & unpublishing

Drafts & scheduled publishing

Categories, tags, authors

Featured / priority flags

Slug-based URLs (immutable post-publish)

Pagination, filtering, sorting (DB-level)

Clean APIs for frontend consumption

Admin / CMS-style controls

Architecture Expectations:

Proper database schema & indexing

Optimized queries for content-heavy usage

Modular, maintainable codebase

Designed to scale in both content volume and traffic

User Analytics & Behaviour Tracking

Implement user-level, event-based analytics to track how users interact with blogs.

Events to Track:

Blog page views

Time spent per blog

Scroll / engagement signals

CTA clicks (Subscribe, Download, Signup, etc.)

Navigation between blogs

Anonymous → identified user journey after email capture

Analytics Tool:

Proper event naming & event properties

Ability to view:

Full activity timeline of an individual user

High-intent readers based on engagement

Content → conversion journeys

Zoho SalesIQ API Integration

Setup and integration of Zoho SalesIQ APIs

Pass relevant user data and events to SalesIQ, such as:

Identified users (email / user ID)

Page visits & blog interactions

High-intent behaviour triggers

Ensure smooth coordination between:

Website backend

Analytics platform

Zoho SalesIQ

Clean, documented API implementation for future extensions
Data & Best Practices

Clean event taxonomy & naming conventions

No duplicate user creation

Cookie consent & privacy-friendly tracking

Well-documented APIs and tracking logic

Easy to extend analytics & integrations in future

Tech Stack

Flexible, but must be justified.


Deliverables

Fully functional blogs frontend (as per Figma)

Scalable blogs backend with admin controls

User-level analytics tracking implemented & tested

Zoho SalesIQ API integration


Ideal Freelancer

Strong backend & API development experience

Prior experience with content-heavy platforms

Experience with Zoho ecosystem

Good understanding of scalability & analytics

Can clearly explain technical decisions

Budget & Timeline

Open to quotations.
Please include:

Fixed cost

Estimated timeline

Relevant past work